Digital Summit Kansas City Agenda

Wednesday, November 29, 2023
9:00 AM - 9:15 AM   Emcee Opening KickoffMichael AlbaneseMichael Albanese, Comedian, Writer & Producer 
9:15 AM - 10:15 AMFeatured Speaker  Are We There Yet?David ShingDavid Shing, Shingy 
10:15 AM - 10:45 AM   30-minute Networking Break   
10:45 AM - 11:30 AM45-minute BreakoutRoom 1Data & AnalyticsThe Art of Data Storytelling: Bridging the Gap Between Numbers and ImpactKabrina AshleyKabrina Ashley, Onramp Consulting 
10:45 AM - 11:30 AM45-minute BreakoutRoom 2Marketing OperationsBuild and Leverage a Digital Marketing Success Plan™Corey MorrisCorey Morris, Voltage 
10:45 AM - 11:30 AM45-minute BreakoutRoom 3AIPodcast Strategist, Producer, Host, Audio Engineer and Marketer? With AI, Yes, You Can Do It All and Here's HowBrent BowenBrent Bowen, Sparkcade Marketing 
11:30 AM - 12:30 PM   Lunch | Day 1   
12:30 PM - 2:00 PMMasterclassRoom 1VideoCracking the Code of YouTube: Search & Content Strategies for Business SuccessDesiree MartinezDesiree Martinez, All-In-One Social Media 
12:30 PM - 2:00 PMMasterclassRoom 2EmailEmail Context, Authentication, and Deliverability: Ensure Emails Reach the InboxMichael BarberMichael Barber, Charter School Capital 
12:30 PM - 1:15 PM45-minute BreakoutRoom 3StreamingCatching the Stream: How Marketers Can Flow with Audiences from Linear to Digital TVJulia LinJulia Lin, Amazon AdsCatching the Stream: How Marketers Can Flow with Audiences from Linear to Digital TV
1:15 PM - 1:30 PM   15-minute Networking Break   
1:30 PM - 2:00 PM30-minute BreakoutRoom 3Social MediaConquer TikTok on a Shoestring Budget: Synthesizing Your Paid and Organic StrategiesCaroyln CohenCaroyln Cohen, H&R Block 
2:00 PM - 2:15 PM   15-minute Networking Break   
2:15 PM - 3:45 PMMasterclassRoom 1VideoMaximizing Video Potential: Strategies for Effective Content Creation and Sales ConversionsDesiree MartinezDesiree Martinez, All-In-One Social Media 
2:15 PM - 3:45 PMMasterclassRoom 2EmailEmail Design, Automation, and Personalization: Deliver Relevant, Engaging Email CampaignsMichael BarberMichael Barber, Charter School Capital 
2:15 PM - 3:00 PM45-minute BreakoutRoom 3BrandingCapitalizing on Championships: How to Be Ready When Your Brand Wins BigJordan GieslerJordan Giesler, Kansas City Chiefs 
3:00 PM - 3:15 PM   15-minute Networking Break   
3:15 PM - 3:45 PM30-minute BreakoutRoom 3Social MediaUsing Social Analytics to Expand Digital Marketing Strategies Across Niche Cultural IdentitiesSarita NauthSarita Nauth, VH1 
3:45 PM - 4:00 PM   15-minute Networking Break   
4:00 PM - 4:45 PM45-minute BreakoutRoom 1LeadershipCongrats, You’re a Marketing Leader! Now What?Michael BarberMichael Barber, Charter School Capital 
4:00 PM - 4:45 PM45-minute BreakoutRoom 2ContentContent Marketing Strategy: Level Up Your Collaboration, Creation, and Reporting Efforts Lauren PolinskyLauren Polinsky, Bird Dog SEO 
4:00 PM - 4:45 PM45-minute BreakoutRoom 3CreativityYou're More Than Metrics: Harnessing Digital Marketers’ Untapped Creative PotentialJoe CoxJoe Cox, The Pop-Marketer 
4:45 PM - 5:45 PM   Opening Reception, hosted by Brannans  Opening Reception, hosted by Brannans
Thursday, November 30, 2023
9:00 AM - 10:00 AMFeatured Speaker Customer JourneyStop Overlooking Your Customer's Journey and Prioritize It!Jon ChangJon Chang, theSkimm 
10:00 AM - 10:15 AM   15-minute Networking Break   
10:15 AM - 10:45 AM30-minute BreakoutRoom 1Social MediaFunny You Should Post That: Unleash Your Inner Comedian OnlineMichael AlbaneseMichael Albanese, Comedian, Writer & Producer 
10:15 AM - 10:45 AM30-minute BreakoutRoom 2Marketing OperationsImprove Your Marketing Performance with LikeabilityJustin WatkinsJustin Watkins, Native Digital 
10:15 AM - 10:45 AM30-minute BreakoutRoom 3ContentProjecting Your Video Content Library Performance Through Monthly CohortsTim JablonskiTim Jablonski, Little Monster Media Co 
10:45 AM - 11:00 AM   15-minute Networking Break   
11:00 AM - 12:30 PMMasterclassRoom 1Data & AnalyticsGetting to Your Marketing Data in GA4Janet Driscoll MillerJanet Driscoll Miller, Marketing Mojo 
11:00 AM - 12:30 PMMasterclassRoom 2Social MediaFrom Casual Fling to Long-Term Loyalty: Four Social Content Pillars for Building Authentic Relationships with Your Target AudienceValerie MorrowValerie Morrow, Dairy Farmers of America 
11:00 AM - 11:45 AM45-minute BreakoutRoom 3SEOSEO Evangelism: How to Build Consensus Around Your SEO StrategyChristina ClarkChristina Clark, HubSpot 
11:45 AM - 12:00 PM   15-minute Networking Break   
12:00 PM - 12:30 PM30-minute BreakoutRoom 3ContentStorytelling and The Realness Factor: How to Leverage What People Are Saying About You and Deliver Authentic StorytellingMadeline SimondsMadeline Simonds, Big Brothers Big Sisters Kansas City 
12:30 PM - 1:30 PM   Lunch | Day 2   
1:30 PM - 3:00 PMMasterclassRoom 1Data & AnalyticsHarnessing Next-Level Data Insights from GA4Janet Driscoll MillerJanet Driscoll Miller, Marketing Mojo 
1:30 PM - 3:00 PMMasterclassRoom 2Social MediaUnleashing the Power of Your Social Sparrows: Finding and Crafting Relevant Social Content from Within Your OrganizationValerie MorrowValerie Morrow, Dairy Farmers of America 
1:30 PM - 2:15 PM45-minute BreakoutRoom 3SEONavigating the Next Phase of SEO: Anticipating SGE and the Rise of Conversational AI in SearchChristina ClarkChristina Clark, HubSpot 
2:15 PM - 2:30 PM   15-minute Networking Break   
2:30 PM - 3:00 PM30-minute BreakoutRoom 3Lead GenLessons from the Travel Marketing Funnel: Making an Impact in Competitive Industries Daniel WienerDaniel Wiener, KAYAK/Open Table 
3:00 PM - 3:15 PM   15-minute Networking Break   
3:15 PM - 4:00 PM45-minute BreakoutRoom 1EmailHow to Be a Go-Giver with Your Email MarketingBurton KelsoBurton Kelso, Integral! 
3:15 PM - 4:00 PM45-minute BreakoutRoom 2AIYour Website Copy Sucks: How to Use AI to Write Content that ConvertsHannah GerstnerHannah Gerstner, CreativeOne 
3:15 PM - 4:00 PM45-minute BreakoutRoom 3Leadership Nurturing Authenticity: How to Connect, Engage & Inspire in an Uncertain World Kristine VineyardKristine Vineyard, uBwell Studio, LLC