Agenda 2024

8:00 AM
8:00 AM - 9:00 AM	Networking Breakfast
9:00 AM
9:00 AM - 9:15 AM	Emcee Opening Kickoff	Lydia Taylor, On-Air Personality for Q104 (KBEQ KC) & KC Current In-Stadium Host	Opening Remarks
9:15 AM
9:15 AM - 10:15 AM	Why People Do What They Do—And How to Get Them to Do What You Want	Nancy Harhut, HBT Marketing	Keynote
10:15 AM
10:15 AM - 10:30 AM	15-minute Networking Break		Networking
10:30 AM
10:30 AM - 12:00 PM	Rank Higher on Google: Your Playbook for Effective Content, Site Optimization, and Link Building	Greg Gifford, SearchLab	Masterclass	SEO	Room 1
10:30 AM - 12:00 PM	Audit to Action: A Structured Approach to Strengthening Your Social Presence	Jennifer Radke, National Institute for Social Media	Masterclass	Social Media	Room 2
10:30 AM - 11:15 AM	How to Find Your Breakthrough Use Case for GenAI	Arvell Craig, VAgents	Breakout Session	AI	Room 3
11:15 AM
11:15 AM - 11:30 AM	15-minute Session Break		Networking
11:30 AM
11:30 AM - 12:15 PM	Instagram Marketing with Intention	Quinn Tempest, Create Your Purpose LLC	Breakout Session	Social Media	Room 3
12:15 PM
12:15 PM - 1:15 PM	Networking Lunch \| Day 1		Networking
1:15 PM
1:15 PM - 2:45 PM	Dominate Local SEO: Your Playbook for Impactful Google Business Profiles and Customer Reviews	Greg Gifford, SearchLab	Masterclass	SEO	Room 1
1:15 PM - 2:45 PM	Building Community Through Good Times and Bad	Jennifer Radke, National Institute for Social Media	Masterclass	Social Media	Room 2
1:15 PM - 2:00 PM	AI-Enhanced Customer Journeys: Unveiling Practical AI-Powered Tools and Tips for Growth Hacking Clients and Businesses	Sok Verdery, DashHound	Breakout Session	Data & Analytics	Room 3	Climber
2:00 PM
2:00 PM - 2:15 PM	15-minute Session Break		Networking
2:15 PM
2:15 PM - 3:00 PM	Content First Omnichannel Planning That Advances the Customer Journey and Drives More Revenue	Patty Radford Henderson, Annum	Breakout Session	Content	Room 3	Climber
2:45 PM
2:45 PM - 3:15 PM	30-minute Master Class Break		Networking
3:00 PM
3:00 PM - 3:15 PM	15-minute Session Break		Networking
3:15 PM
3:15 PM - 4:00 PM	Using AI to Create Great Email Marketing Campaigns in Less Time	Jeanne Jennings, Email Optimization Shop	Breakout Session	Email	Room 1	Fundamental
3:15 PM - 4:00 PM	Breakout Session	Jennifer Braunschweiger, Zappos	Breakout Session	Branding	Room 2
3:15 PM - 4:00 PM	Data’s in the Details: Why You Need a Data Landscape Map and How to Build One	Natalie Jackson, CBIZ	Breakout Session	Data & Analytics	Room 3	Maven
4:00 PM
4:00 PM - 4:15 PM	15-minute Passing Break		Networking
4:15 PM
4:15 PM - 5:00 PM	Managing 101, or How to Make Your First Manager Role NOT the Worst Job Ever	Andrew Rosen, Nextdoor	Breakout Session		Room 1	Climber
4:15 PM - 5:00 PM	No Filters or Shortcuts: A Mindset for Rebuilding Your Brand Strategy	Mary Catherine Reinert, Fortissima	Breakout Session	Branding	Room 2	Maven
4:15 PM - 5:00 PM	Driving Brand Growth with Corporate Social Responsibility: Actionable Insights from the Non-Profit Sector	Rachel Hodgson, Newhouse KC	Breakout Session	CMO	Room 3
5:00 PM
5:00 PM - 6:00 PM	☀️ Networking Reception & Puppy Cuddle Break 🐾		Networking
6:30 PM
6:30 PM - 8:00 PM	Offsite VIP Reception (for VIP Pass holders or by invitation only)		Networking

8:00 AM
8:00 AM - 9:00 AM	Networking Breakfast
9:00 AM
9:00 AM - 10:00 AM	Behind the Action of Kansas City's Leading Sports Teams: Creating Unforgettable Fan Engagement and Experiences	Jordan Giesler, Kansas City Chiefs Chris Hybl, KC Current Chad Reynolds, Sporting Kansas City Lauren Teague, Marketing Strategist	Keynote
10:00 AM
10:00 AM - 10:15 AM	15-minute Passing Break		Networking
10:15 AM
10:15 AM - 11:45 AM	Resist the Tyranny of the Persona: Create Audience Pofiles that Make You a More Effective Marketer	Leigh George, Freedom	Masterclass	Branding	Room 1
10:15 AM - 11:00 AM	Next Gen SEO: How to Survive The AI-pocolypse	Rachel Hernandez, The HOTH	Breakout Session	SEO	Room 2	Climber
10:15 AM - 11:00 AM	Lead with Confidence: Navigate (Constant) Change and AI Disruption	Pamela Muldoon, Operation Content	Breakout Session	Marketing Operations	Room 3	Climber
11:00 AM
11:00 AM - 11:15 AM	15-minute Session Break		Networking
11:15 AM
11:15 AM - 12:00 PM	Optimize Your Brand Advertising Using the “CMO” Scorecard	Ty Heath, LinkedIn	Breakout Session	Data & Analytics	Room 2	Climber
11:15 AM - 12:00 PM	Breakout Session		Breakout Session		Room 3
12:00 PM
12:00 PM - 1:00 PM	Networking Lunch \| Day 2		Networking
1:00 PM
1:00 PM - 2:30 PM	From Bland to Brand: Craft Messaging Worth Paying Attention To	Leigh George, Freedom	Masterclass	Branding	Room 1
1:00 PM - 1:45 PM	Unleash the Power of AI & Keywords: Supercharge Your Copywriting & Visibility	Jerri Helms, HarperCollins	Breakout Session	SEO	Room 2	Fundamental
1:00 PM - 1:45 PM	A Conversation between KC Current and Worlds of Fun: Staying Power - Building Legacy Brands	Chris Hybl, KC Current Brian McGannon, Worlds of Fun	Fireside Chat		Room 3
1:45 PM
1:45 PM - 2:00 PM	15-minute Session Break		Networking
2:00 PM
2:00 PM - 2:45 PM	Testing Emails for Success	Heather Plumlee, Evergy Tessa Shull, Evergy	Breakout Session	Email	Room 2	Climber
2:00 PM - 2:45 PM	From Dreams to Dynasty: How the Chiefs Became Champions On and Off the Field	Jordan Giesler, Kansas City Chiefs	Breakout Session	Branding	Room 3
2:30 PM
2:30 PM - 3:00 PM	30-minute Master Class Break		Networking
2:45 PM
2:45 PM - 3:00 PM	15-minute Session Break		Networking
3:00 PM
3:00 PM - 3:45 PM	Unlocking Your Personal Brand: The Key to Career Success	Krista Masilionis, Burns & McDonnell	Breakout Session	Branding	Room 1	Maven
3:00 PM - 3:45 PM	Breakout Session	Eric Carlson, Siteimprove	Breakout Session	Branding	Room 2
3:00 PM - 3:45 PM	Apply the Art of Behavioral Analytics and Increase Your Conversion Rate Optimization (CRO) Rate	Sean McCarthy, Lucky Orange	Breakout Session	Data & Analytics	Room 3	Fundamental

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