In this session, you will learn how the Kansas City Chiefs creative team stays prepared to turn success on the field into sustained brand affinity off of it. Every brand has marketable moments, and having the right plan in place to capitalize on them quickly is more important than ever when the world is watching.

Actionable tactics you can apply after this session:

- Learn from the Chiefs successes and challenges through creative and branding development from “just another club” to 4X World Champions.

- Maximize follower growth through cross-platform social channel planning.

- How to set flexible strategies to prepare you for major marketing moments.