What’s getting in the way of visitors converting on your website? What’s encouraging others to breeze through and come back over and over again to buy more?

These questions and many like them can be solved using behavioral analytics. In this session, Sean will decode behavior analytics tools and concepts, its role in making confident optimization decisions, and how you can become your team’s authority on website visitor behavior.

Actionable tactics you can apply after this session:

- Combine quantitative and qualitative data to better understand your customers

- Spot where visitors are struggling on your site the most and what to do about it

- Build a customer feedback loop that helps your entire business