As an igniter sparking potential in both people and brands, Krista fuses over 20 years of directing integrated creative strategies that unify organizations. Krista converts business data, human truths, and cultural trends into resonant brand connections through holistic touchpoint harmony. From innovative product development to branding revitalizations, ambitious teams trust her to inspire their most bold work. As a galvanizing creative force on both agency and client fronts, Krista carries an insatiable drive to cultivate big ideas, optimize resources, and align global experiences. She is known as a "Swiss Army Knife" who can solve all types of business problems. Where barriers loom, she sees doors. Has she won awards? Yes, plenty. But Krista finds her biggest reward in watching those that she has mentored create amazing work, win awards, and climb their own unique career ladder