As a marketing professional, you understand the importance of monitoring your competition as well as the activity of your social channels.

But once you uncover patterns and gather ideas, are you confident in what your next steps should be? Do you know how to get your key stakeholders on board?

In this workshop, we’ll take a structured approach that will help you put what you learn from your social media audits into data-driven reports and ultimately, into action that will lead to the marketing results you’re looking for.

During this session, we will:

• Audit your digital presence (and that of your key competitors) to identify strengths, weaknesses, and opportunities.

• Analyze the results from your audits and create data-driven, compelling reports.

• Send you away from this session with a roadmap for constructive conversations with key stakeholders to gain buy-in and ultimately apply learnings from your audits to your digital marketing strategy.