Jennifer Braunschweiger is a leader in creating compelling content for consumers. Currently, she runs the content team at Zappos, the beloved footwear and fashion company, where she oversees design, styling, copywriting, PR, and social media. Her goal, always, is to help creative people make their best work. Her career has taken her through several industry leading companies, including ShuCerstock, the global creative agency, where she served as Senior Director, Content Marketing, and headed up all long-form content. Previously, she was Vice President, Brand Marketing, at M.M.LaFleur, a DTC fashion company; in that role, she managed the teams responsible for content, PR, social media and events. As Content Director at Meredith, she ran a large-scale content program for a Fortune 100 client; and as Deputy Editor at More magazine, she directed fashion, finance, and career coverage. Her public appearances include such events as the National Retail Federation’s Big Show, and the Pennsylvania Governor’s Conference; she has also appeared on the Today Show, MSNBC, and CBS News, among others. She graduated from Harvard University and lives in Brooklyn. Her favorite shoes are slippers.