It’s easy to use AI to create an email marketing campaign; it’s more difficult to create one that’s truly effective.

Join recognized industry expert Jeanne Jennings (Email Optimization Shop) to learn how to leverage AI to develop high quality, highly effective email marketing campaigns. AI doesn’t replace the email marketer – your knowledge combined with the processing speed of AI lets you do your job more quickly and more efficiently – and it’s more fun!

Actionable tactics you can apply after this session:

• Decide which publicly available custom GPTs you should be using to help you with tasks

• Create your own private custom GPTs to act as your own marketing team

• Understand why an iterative approach is the best way to create campaigns – and know how to do it