Corporate social responsibility (CSR) is a hot topic for a reason – it’s good for business and people are expecting more from brands they engage with today. In this session geared towards marketing leaders and CMOs, we will talk about how focusing on your values can unlock growth and sustainability.

This is your chance to gain CSR insights, based on experiences from an area that’s all about strong causes – the non-profit world – that you can start applying tomorrow regardless of the industry you represent.

Actionable tactics you can apply after this session:

- Easy-to-implement CSR tactics from real-world examples of successful campaigns that broke through the clutter.

- Convert your values into authentic content that elevates your brand impact and creates growth.

- Analyze your CSR success and work effectively with a small team and tight budget.