Google considers hundreds of factors when ranking websites, but the two most important factors are the content on your site and links pointed to your site from other websites

In this Masterclass session, Greg will explain how Google's algorithm works and then walk through specific tactics for optimizing your website and acquiring valuable inbound links. You'll learn how to write content that Google and customers will love, how to optimize that content so it's shows up higher in search results, and how to earn unique links that help boost your relevance.

If you handle SEO in-house, you'll leave with a detailed playbook for content, optimization, and link building - or if you work with a vendor, you'll know how to hold them accountable so you get better results.

After this session, you’ll be able to:

• Understand how Google's algorithm works
• Create amazing content that boost visibility and increases conversions
• Optimize your site to show in more searches
• Build powerful links to your site to boost your relevance