How much do you really know about your data landscape? As the data privacy landscape evolves, there’s a lot more risk—and opportunity—in understanding the bigger picture of your data flow. Whether you’re setting up your marketing technologies to be responsive to legislative changes, looking for revenue opportunities, preparing your reports for the end of third-party cookies, considering the impacts of Apple’s MPP or Gmail and Yahoo!’s changes to deliverability, there’s no time like the present to build your data landscape map.

Actionable tactics you can apply after this session:

• Understand why you need an active, current data landscape map for your marketing efforts and advocate its need to leadership
• Build a map that works for your company
• Leverage your data landscape map to find hidden revenue