Every day behavioral scientists uncover new information that confirms people don’t really think about what they do. Instead, they conserve mental energy and react automatically -- relying on hard-wired decision defaults that influence everything from what they read … to whom they trust … to when they buy.

If you want your marketing messages to persuade people to act, you need to know how to trigger these decision defaults. And you want easy, effective ways to do that.

In this example-jammed keynote, you’ll discover the decision-making shortcuts all humans have, and how you can use them to make sure your marketing messages get results. Don’t risk being ignored, overlooked, or forgotten. Gain your competitive advantage by embracing the emerging discipline of behavioral science!

Actionable tactics you can apply after this session:

- Find out how your marketing messages can tap into the mental shortcuts that drive people’s decisions

- See how to easily boost engagement and response to emails, ads, and webpages with wording that triggers automatic, hardwired reactions

- Discover the 4-word phrase that doubles the likelihood people do what you ask

- Hear the single word that can make people automatically agree with you – and why it works so well

- Gain the simple secret that makes your pricing appear more attractive