In a dynamic marketplace where brands vie for attention, the journey from novelty to legacy is a strategic journey. Join us for an immersive conversation as we uncover the elements that propel a brand from fleeting to enduring legacy. Two of the marketing leaders behind Kansas City's biggest brands will delve into pivotal strategies that navigate this transformational path, touching essential themes such as brand identity, storytelling, and leveraging history. Whether you're a budding entrepreneur or a seasoned marketer, this session promises invaluable insights to propel your brand towards a legacy of distinction.