For over a decade, Eric Carlson has provided digital marketing expertise by aligning content creation, strategy, and SEO in a wide range of industries and in line with evolving trends. His biggest message for brands looking to grow? The importance of maintaining a consistent voice to find your audience through various channels. As the SEO Manager at Siteimprove, he is focused on helping the entire SEO industry have the tools they need to be successful. He is a proud MnSearch Board Member – a long-standing marketing organization in Minneapolis. When not thinking about digital marketing (which is rare), he spends time with his family, plays sports, and recovers from injuries from playing sports.