In this session, we’ll guide you through essential testing elements and segmentation strategy to help your emails reach the right audiences at the right time; guarantee your emails are accessible across the board; and help you avoid those pesky spam flags.

You’ll be offered best practice information along with user experience tips to keep customers engaged, maintain a seamless flow across email clients, and ensure your email marketing efforts are successful.

Actionable tactics you can apply after this session:

Walk away with an actionable breakdown of why testing your emails is more important now than ever, what exactly to test, and how to do it successfully

Take steps to ensure your emails are ADA-friendly and segmented (and trackable) to benefit both you and your audiences

Increase your happy, engaged subscribers and decrease your unsubscribes