Marketing Shark Tank: Breakthroughs and Busts
Date & Time
Thursday, May 16, 2024, 11:15 AM - 12:00 PM
Justin Watkins

This interactive session puts marketers in the investors seat. Hear multiple go-to market plans with their budgets and expected returns. Evaluate which plans you’d support, which you’d modify, and which you’d steer clear of. Criteria will include budget, channels, projected return on ad spend.

Which are breakthroughs? Which are busts? Attend to find out.

After this session, you’ll be able to:

- Evaluate marketing plans for multiple industries

- Identify problematic marketing math

- Speak to C-Suite in terms of business impact and revenue

Location Name
Room 3
Session Type
Breakout Session
Session Topic
Marketing Operations
Skill Level