Many companies understand the potential of AI but fail to apply it with significant results. So how do you identify the most relevant use cases for your business? How do you quickly cut through the clutter and fads and find a substantial ROI?

In this workshop, Arvell Craig will guide you through a detailed framework to help you uncover your breakthrough use case. The focus will be on Gen AI's core capabilities and aligning it with your business's constraints and opportunities.

Actionable tactics you can apply after this session:

• Enhance your understanding of AI's core capabilities
• Develop a strategic approach to implementing and applying AI
• Identify your most relevant use cases for increased marketing performance