Feeling lost in the ever-evolving world of search? This fundamental session can help you learn how to leverage the power of AI and strategic keyword research to craft compelling copy, optimize metadata, and search strategies.

Don't miss this opportunity to gain the knowledge and tools you need to create content that resonates, ranks higher, and drives deeper engagement!

Actionable tactics you can apply after this session:

• Comprehend the latest search insights: Demystify Google's latest algorithm updates and understand how they impact your content visibility, and also understand how search engines rank content today and what it means for your target audience.
• Make informed search & customer decisions: Understand the impact search has on customer journeys and purchase decisions.
• Conduct practical keyword research & integration: Increase your knowledge in the art of keyword research and discover effective ways for integrating them naturally into your copywriting, metadata, and social media content.
• Implement essential tools for success: Get introduced to and use some powerful tools that can streamline your keyword research, content creation, and optimization process.