Marketing Moves in an AI World:
Bold ideas. Real results.

Digital Summit Minneapolis Agenda 2025

Featuring top sessions for marketing leaders on accelerating AI, data-led marketing strategy, and channel-specific tools to increase ROI.

Keynote Speakers

Marcus Collins
Marcus Collins
Marketing Professor / Author
University of Michigan
James Villarrubia
James Villarrubia
Head of Digital Innovation & AI
NASA

Featured Conference Speakers

Alexandra Rynne
Alexandra Rynne
Senior Content Marketing Manager
LinkedIn
Zach Chahalis
Zach Chahalis
Vice President of SEO
Apartments.com
Martin Nance
Martin Nance
Executive Vice President & Chief Marketing Officer
Minnesota Vikings
Wednesday, August 6, 2025
8:00 AM - 9:00 AMNetworking  Opening Power Hour: Registration Opens, Networking & Exhibits      
9:00 AM - 9:15 AMOpening Remarks  Emcee Opening KickoffSteve KrullSteve Krull, Be Found Online   
9:15 AM - 10:15 AMKeynote  Keynote Marcus CollinsMarcus Collins, University of Michigan   
10:15 AM - 10:30 AMNetworking  15-minute Networking Break     
10:30 AM - 12:00 PMThe Mastermind Hub SEO / AIDominate SEO in the AI Age: Your Blueprint for a Future-Proof Organic SEO Strategy [Premium Pass or VIP Pass Required]Dale BertrandDale Bertrand, Fire&Spark   
10:30 AM - 11:15 AMAI in Action Track Social MediaStay Ahead of Consumer Trends by Transforming Social Listening into AI-Driven Social IntelligenceFrank GregoryFrank Gregory, Nestle   
10:30 AM - 11:15 AMBrand Trust Track Customer Loyalty / Customer RetentionEarning Trust in Today’s Relationship Economy: The Future of Customer Loyalty and RetentionMiriam Bookey Jenna BriandMiriam Bookey, Program 11
Jenna Briand, Program 11		   
11:30 AM - 12:15 PMCustomer Experience Track Personalization / Omnichannel JourneyNext-Level Personalization: Building B2B & B2C Omnichannel Journeys that Drive GrowthMelissa LeeMelissa Lee, Global Fortune 100 Digital Executive   
11:30 AM - 12:15 PMTransformative Technology Track Marketing TechnologyTurning Your MarTech Stack into a Scalable Growth Engine: A Non-Technologist’s Guide for Marketing LeadersErin GuldenErin Gulden, MSPC   
12:15 PM - 1:15 PMNetworking  Networking Lunch & Exhibits   Networking Lunch & Exhibits 
1:15 PM - 2:45 PMThe Growth Roundtable AIRoundtable Discussion - Winning with AI: Achieving Long-Term Career and Business Success Britney Muller Ryan PenaBritney Muller, AI Consultant
Ryan Pena, NMDP		   
1:15 PM - 2:00 PMCustomer Experience Track Brand LoyaltyThe ROI of Experience: How the Minnesota Vikings Turn Loyalty into RevenueMartin NanceMartin Nance, Minnesota Vikings   
1:15 PM - 2:45 PMThe Mastermind Hub Content / SEO / AIDominate Content in the AI Age: Your Blueprint for a Future-Proof Content Strategy [Premium Pass or VIP Pass Required]Dale BertrandDale Bertrand, Fire&Spark   
2:15 PM - 3:00 PMBrand Trust Track Employee-Generated Content (EGC)The Return of Employee Generated Content for Storytelling to Acquisition. Who Knew the Best Brand Advocates Already Work Here? Greg SwanGreg Swan, FINN Partners   
2:45 PM - 3:15 PMNetworking  30-minute Networking Break      
3:00 PM - 3:15 PMNetworking  15-minute Networking Break      
3:15 PM - 4:00 PMNext Level Strategy Track CollaborationBreak Down Departmental Silos to Unlock More Effective, Results-Driven Decision MakingZach ChahalisZach Chahalis, Apartments.com   
3:15 PM - 4:00 PMBrand Trust Track Audience ResearchKYC to ROI: The No-Fluff Guide to Audience Insight for Revenue GenerationPaxton GrayPaxton Gray, 97th Floor   
3:15 PM - 4:00 PMAI in Action Track AIEmbedding AI into Marketing Operations: Building Core Capabilities for Lasting Business TransformationLucas PettyLucas Petty, AI Daddy   
4:00 PM - 4:15 PMNetworking  15-minute Networking Break      
4:15 PM - 5:00 PMUnconference  Unconference: Marketing Leadership Unplugged     
5:00 PM - 6:00 PMUnconference  Networking Reception & Exhibits   Networking Reception & Exhibits 
6:30 PM - 8:00 PMUnconference  VIP Reception (By Invitation Only)   VIP Reception (By Invitation Only) 
Thursday, August 7, 2025
8:00 AM - 9:00 AMNetworking  Opening Power Hour: Networking & Exhibits      
9:00 AM - 10:00 AMKeynote  Keynote James VillarrubiaJames Villarrubia, NASA   
10:15 AM - 11:00 AMAI in Action Track LeadershipMastering Human-First Leadership in an AI-Driven Marketing WorldPamela MuldoonPamela Muldoon, Operation Content   
10:15 AM - 11:45 PMThe Growth Roundtable Budget OptimizationRoundtable Discussion - Doing More With Less: Navigating Economic UncertaintyAshley Zeckman Cari O'BrienAshley Zeckman, Onalytica
Cari O'Brien, Custom Content Solutions LLC		   
10:15 AM - 11:45 AMThe Mastermind Hub Social MediaBoost Customer Acquisition and Retention with Strategic Social Content: Four Pillars for Building Authentic Relationships [Premium Pass or VIP Pass Required]Valerie MorrowValerie Morrow, Dairy Farmers of America   
11:00 AM - 11:15 AMNetworking  15-minute Networking Break      
11:15 AM - 12:00 PMNext Level Strategy Track Social MediaAdapting to the New Creator Economy: Building Impactful Influencer Partnerships in a “Post Platform” WorldDanielle WileyDanielle Wiley, Sway Group LLC   
12:00 PM - 1:00 PMNetworking  Networking Lunch & Exhibits    Networking Lunch & Exhibits  
1:00 PM - 2:30 PMThe Mastermind Hub Social MediaDriving Operational Excellence through a Self-Sustaining Social Content Ecosystem [Premium Pass or VIP Pass Required]Valerie MorrowValerie Morrow, Dairy Farmers of America   
1:00 PM - 1:45 PMNext Level Strategy Track B2BBeyond the Funnel: Strategies for Today's Messy B2B Buyer's JourneyTom ShapiroTom Shapiro, Stratabeat, Inc.   
1:00 PM - 1:45 PMAI in Action Track SEODoes ChatGPT Even Know Your Company Exists? Why GEO is the Future of Search — And How You Need to Act NowNate TowerNate Tower, Perrill   
2:00 PM - 2:45 PM   Breakout Session (Details Coming Soon!)Mindy WeinsteinMindy Weinstein, Market MindShift   
2:00 PM - 2:45 PMAI in Action Track VideoMastering Video Efficiency with AI: Excelling as a Strategist, Producer, Host, Engineer, and Editor (Yes, You Can Do It All!)Brent BowenBrent Bowen, Sparkcade Marketing   
3:00 PM - 3:45 PM   Breakout Session (Details Coming Soon!) Alexandra RynneAlexandra Rynne, LinkedIn