Marketing Moves in an AI World:
Bold ideas. Real results.

Digital Summit Minneapolis Agenda 2025

Featuring top sessions for marketing leaders on accelerating AI, data-led marketing strategy, and channel-specific tools to increase ROI.

Keynote Speakers

Marcus Collins
Marcus Collins
Clinical Assistant Professor of Marketing
University of Michigan - Stephen M. Ross School of Business
James Villarrubia
James Villarrubia
Head of Digital Innovation & AI
NASA

Featured Conference Speakers

Alexandra (Alex) Rynne
Alexandra (Alex) Rynne
Senior Content Marketing Manager, Marketing Solutions
LinkedIn
Zach Chahalis
Zach Chahalis
VP SEO
Apartments.com
Martin Nance
Martin Nance
Executive Vice President & Chief Marketing Officer
Minnesota Vikings
Tuesday, August 5, 2025
4:00 PM - 6:00 PMNetworking  Local Minneapolis Business Accelerator (Invite-Only)    Local Minneapolis Business Accelerator (Invite-Only)  
Wednesday, August 6, 2025
8:00 AM - 9:00 AMNetworking  Opening Power Hour: Registration Opens, Networking & Exhibits      
9:00 AM - 9:15 AMOpening Remarks  Emcee Opening KickoffSteve KrullSteve Krull, Be Found Online   
9:15 AM - 10:15 AMKeynote  Keynote Marcus CollinsMarcus Collins, University of Michigan - Stephen M. Ross School of Business   
9:30 AM - 9:45 AMNetworking  15-minute Networking Break      
10:30 AM - 12:00 PMThe Mastermind Hub SEO / AIDominate SEO in the AI Age: Your Blueprint for a Future-Proof Organic SEO Strategy [Premium Pass or VIP Pass Required]Dale BertrandDale Bertrand, Fire&Spark   
10:30 AM - 11:15 AMBrand Trust Track Audience ResearchKYC to ROI: The No-Fluff Guide to Audience Insight for Revenue GenerationPaxton GrayPaxton Gray, 97th Floor   
10:30 AM - 11:15 AMAI in Action Track Social MediaStay Ahead of Consumer Trends by Transforming Social Listening into AI-Driven Social IntelligenceFrank GregoryFrank Gregory, Nestlé   
11:15 AM - 11:30 AMNetworking  15-minute Networking Break      
11:30 AM - 12:15 PM   Breakout Session (Details Coming Soon!) Ariana KeilAriana Keil, Canto   
11:30 AM - 12:15 PMCustomer Experience Track Personalization / Omnichannel JourneyNext-Level Personalization: Building B2B & B2C Omnichannel Journeys that Drive GrowthMelissa LeeMelissa Lee, Global Fortune 100 Digital Executive   
12:15 PM - 1:15 PMNetworking  Networking Lunch & Exhibits   Networking Lunch & Exhibits 
1:15 PM - 2:45 PMThe Mastermind Hub Content / SEO / AIDominate Content in the AI Age: Your Blueprint for a Future-Proof Content Strategy [Premium Pass or VIP Pass Required]Dale BertrandDale Bertrand, Fire&Spark   
1:15 PM - 2:00 PM  Streaming TVIntegrating Streaming TV into Your Marketing Mix (Hint: Easier than Expected!) Lendon Ebbins, Amazon Ads   
1:15 PM - 2:00 PMThe Growth Roundtable AIRoundtable Discussion - Winning with AI: Achieving Long-Term Career and Business Success Britney Muller Ryan Pena Eric Carlson Casey HallBritney Muller, Britney Muller Inc.
Ryan Pena, NMDP
Eric Carlson, Siteimprove
Casey Hall, Lumberjack Social		   
2:00 PM - 2:15 PMNetworking  15-minute Networking Break      
2:15 PM - 3:00 PMNext Level Strategy Track B2BBeyond the Funnel: Strategies for Today's Messy B2B Buyer's JourneyTom ShapiroTom Shapiro, Stratabeat, Inc.   
2:15 PM - 3:00 PMAI in Action Track SEO / AIDoes ChatGPT Even Know Your Company Exists? Why GEO is the Future of Search — And How You Need to Act NowNate TowerNate Tower, Perrill   
2:45 PM - 3:15 PMNetworking  30-minute Networking Break      
3:00 PM - 3:15 PMKeynote  15-minute Networking Break      
3:15 PM - 4:00 PMCustomer Experience Track Brand LoyaltyThe ROI of Experience: How the Minnesota Vikings Turn Loyalty into RevenueMartin NanceMartin Nance, Minnesota Vikings   
3:15 PM - 4:00 PMBrand Trust Track Customer Loyalty / Customer RetentionEarning Trust in Today’s Relationship Economy: The Future of Customer Loyalty and RetentionMiriam BookeyMiriam Bookey, Program 11   
3:15 PM - 4:00 PMAI in Action Track VideoMastering Video Efficiency with AI: Excelling as a Strategist, Producer, Host, Engineer, and Editor (Yes, You Can Do It All!)Brent BowenBrent Bowen, Sparkcade Marketing   
4:00 PM - 4:15 PMNetworking  15-minute Networking Break      
4:15 PM - 5:00 PMUnconference  Unconference: Marketing Leadership Unplugged     
5:00 PM - 6:00 PMNetworking  Networking Reception & Exhibits   Networking Reception & Exhibits 
6:30 PM - 8:00 PMNetworking  VIP Reception (By Invitation Only)   VIP Reception (By Invitation Only) 
Thursday, August 7, 2025
8:00 AM - 9:00 AMNetworking  Opening Power Hour: Networking & Exhibits      
9:00 AM - 10:00 AMKeynote  Keynote James VillarrubiaJames Villarrubia, NASA   
10:00 AM - 10:15 AMNetworking  15-minute Networking Break      
10:15 AM - 11:00 AMNext Level Strategy Track GeomarketingCrack the Local Code: Axios’ Playbook to Driving Growth in High-Intent MarketsKat Schaeffer Melanie SpinaKat Schaeffer, Axios Creative House
Melanie Spina, Axios Creative House		   
10:15 AM - 11:45 AMThe Mastermind Hub Social MediaBoost Customer Acquisition and Retention with Strategic Social Content: Four Pillars for Building Authentic Relationships [Premium Pass or VIP Pass Required]Valerie MorrowValerie Morrow, Dairy Farmers of America   
10:15 AM - 11:00 AMThe Growth Roundtable Budget OptimizationRoundtable Discussion - Doing More With Less: Navigating Economic UncertaintyAshley Zeckman Cari O'Brien Sue SernaAshley Zeckman, Onalytica
Cari O'Brien, Custom Content Solutions LLC
Sue Serna, Serna Social		   
11:00 AM - 11:15 PMNetworking  15-minute Networking Break     
11:15 AM - 12:00 PMNext Level Strategy Track Content / AICreating a Smarter Brand Infrastructure: The Shift Toward AI-Driven Content ManagementJeremy CrawleyJeremy Crawley, MediaValet   
11:15 AM - 12:00 PMTransformative Technology Track Marketing TechnologyTurning Your MarTech Stack into a Scalable Growth Engine: A Non-Technologist’s Guide for Marketing LeadersErin GuldenErin Gulden, MSPC   
12:00 PM - 1:00 PMNetworking  Networking Lunch & Exhibits    Networking Lunch & Exhibits  
1:00 PM - 1:45 PMBrand Trust Track Employee-Generated Content (EGC)The Return of Employee Generated Content for Storytelling to Acquisition. Who Knew the Best Brand Advocates Already Work Here? Greg SwanGreg Swan, FINN Partners   
1:00 PM - 2:30 PMThe Mastermind Hub Social MediaDriving Operational Excellence through a Self-Sustaining Social Content Ecosystem [Premium Pass or VIP Pass Required]Valerie MorrowValerie Morrow, Dairy Farmers of America   
1:00 PM - 1:45 PMNext Level Strategy Track Corporate Social Responsibility (CSR)Purpose in Practice: Cause Marketing Strategies Driving Brand Trust and Loyalty John ChristensenJohn Christensen, The Minnesota Star Tribune   
1:45 PM - 2:00 PMNetworking  15-minute Networking Break      
2:00 PM - 2:45 PMNext Level Strategy Track Value-Driven Marketing / Consumer BehaviorRewriting the Rules: Value-Driven Marketing that Wins When Consumer Confidence Wanes Ryan HuschkaRyan Huschka, Adtaxi   
2:00 PM - 2:45 PMAI in Action Track LeadershipMastering Human-First Leadership in an AI-Driven Marketing WorldPamela MuldoonPamela Muldoon, Operation Content   
2:30 PM - 3:00 PMNetworking  30-minute Networking Break      
2:45 PM - 3:00 PMNetworking  15-minute Networking Break      
3:00 PM - 3:45 PMAI in Action Track AIEmbedding AI into Marketing Operations: Building Core Capabilities for Lasting Business TransformationLucas PettyLucas Petty, AI Daddy   
3:00 PM - 3:45 PM   Breakout Session (Details Coming Soon!) Alexandra (Alex) RynneAlexandra (Alex) Rynne, LinkedIn   
3:00 PM - 3:45 PMNext Level Strategy Track CollaborationBreak Down Departmental Silos to Unlock More Effective, Results-Driven Decision MakingZach ChahalisZach Chahalis, Apartments.com