In 2025, marketing leaders are rethinking content—shifting focus to owned platforms like newsletters, podcasts, and livestreams while also tapping (again) into the power of employee-generated content (EGC) across social.

From frontline staff to executives, EGC is human, relatable, and shareable, making it a powerful tool for brand storytelling. This session explores how organizations can empower their workforce to be brand ambassadors while maintaining strategy, creativity, and impact.

Is it 2010 all over again? Kind of! Learn how to harness EGC (again) as your most underrated competitive advantage to build trust and drive customer acquisition.  

After this session, you’ll be able to:
- Identify the role of employee-generated content in modern marketing.
- Develop a strategy to activate and scale EGC.
- Discover key metrics and success stories that prove how employee-led storytelling can drive brand trust, engagement, and conversions.