The landscape of TV advertising is rapidly evolving, with streaming now accounting for 44.8% of total US TV viewing time. 
 
So, what does this mean for your digital marketing strategy? 
 
Building on familiar digital marketing concepts, and anchored by new insights and real-world examples, you'll discover how to translate your existing digital expertise into the world of streaming TV advertising, unlocking opportunities to reach engaged audiences in premium, full-screen environments. Learn how to make targeted, smart investments and develop creative campaigns that hit home (literally). 
 
It’s probably easier, and more accessible, than you think.
 
After this session, you’ll be able to: 
- Understand the current streaming TV landscape and its growing significance, and identify key similarities and differences with your other digital advertising channels.
- Apply existing digital marketing knowledge to develop effective streaming TV strategies
- Implement best practices for streaming TV advertising that complement and enhance existing digital marketing efforts