For many, the modern marketing technology (martech) stack seems broken – high on promises and low on delivery. But the problem often isn’t the tech. 

This session provides a roadmap to understanding, building, and optimizing a marketing technology (martech) stack. You’ll learn how a well-designed and implemented martech stack powers critical marketing functions, improves efficiency, and delivers personalized customer experiences. Discover the strategic insights needed to build a stack that aligns with your business goals and keeps you ahead in an evolving digital landscape.

After this session, you’ll be able to: 

• Develop a custom martech stack by aligning tools with your specific marketing goals, team capabilities, and budget.
• Avoid common pitfalls marketing orgs fall into while developing their stack.
• Evaluate and optimize your current stack by identifying gaps or redundancies and prioritizing seamless tool integrations.
• Stay competitive by adopting advanced technologies like AI and first-party data strategies to future-proof your marketing operations.

By the end of the session, you’ll have a clear understanding of the essential tools, best practices, and trends to build a martech stack that drives efficiency, boosts ROI, and ensures sustained growth.