Struggling to create meaningful customer connections across multiple touchpoints? Personalization expectations are higher than ever but delivering consistent experiences across B2C, B2B and B2B2C feels overwhelming. You recognize the need to move beyond basic segmentation, but you're unsure how to build scalable personalization that works across complex omnichannel journeys relevant to your industry and customer.

Join digital strategy expert, Melissa Lee, for a leadership-focused framework on implementing personalization at scale. 

This session addresses core challenges digital and marketing leaders face when customers expect tailored experiences across sales teams, e-commerce platforms, and complex networks. Learn to move from channel-specific thinking to unified customer strategies that drive engagement across B2B accounts, individual consumers, and multi-stakeholder decisions.

You'll discover proven tactics for mapping journeys, selecting the right technology stacks, leveraging AI, and implementing personalization at scale while maintaining compliance. See real-world case studies and phased implementation roadmaps that make it simple to execute these strategies and drive results in your specific industry context.

After this session, you'll be able to:

- Map your customer journey across all touchpoints and develop omnichannel personalization strategies tailored to your business model (i.e., B2C, B2B, and B2B2C). 
- Build a phased implementation roadmap for personalization technology that starts with foundational data collection and scales to AI-driven optimization. 
- Create industry-compliant personalization strategies that balance customer experience with privacy regulations while driving measurable ROI improvements.