Name
Crack the Local Code: Axios’ Playbook to Driving Growth in High-Intent Markets
Date & Time
Thursday, August 7, 2025, 10:15 AM - 11:00 AM
Kat Schaeffer Melanie Spina
Description

Axios has successfully built consumer trust in cities across the United States, and they’re letting you in on their playbook that turns engaged communities into high-performing growth engines. You’ll learn how to level up your local brand growth with proven strategies   across geo-targeted content, localized messaging, and strategic partnerships - all focused on driving measurable ROI.

After this session, you’ll be able to: 

- Use Axios Local’s data-backed framework to identify and prioritize high-opportunity local markets.                                   - Design localized campaigns that resonate authentically and outperform generic brand messaging.                                       - Leverage trusted platforms and media partnerships to boost visibility, engagement, and conversion in key cities.

Session Type
Next Level Strategy Track
Session Topic
Geomarketing