From building fan rituals around the team’s Winter Whiteout game to launching a personalized Season Ticket Member Hub, the Minnesota Vikings are laser-focused on delivering memorable customer experiences - on and off the field - that drive loyalty and impact revenue.

During this engaging Fireside Chat with Martin Nance, CMO of the Minnesota Vikings, you’ll get a behind-the-scenes look at how the team creates culturally relevant campaigns that build lasting relationships and fuel business growth.

The best ideas often come from industries outside your day-to-day, so come ready to be inspired and to take away fresh ideas you can bring back to your own brand.