Marketing Moves in an AI World:
Bold ideas. Real results.

Digital Summit Minneapolis Agenda 2025

Featuring top sessions for marketing leaders on accelerating AI, data-led marketing strategy, and channel-specific tools to increase ROI.

Keynote Speakers

Marcus Collins
Marcus Collins
Clinical Assistant Professor of Marketing
University of Michigan - Stephen M. Ross School of Business
James Villarrubia
James Villarrubia
Head of Digital Innovation & AI
NASA

Featured Conference Speakers

Zach Chahalis
Zach Chahalis
VP SEO
Apartments.com
Martin Nance
Martin Nance
Executive Vice President & Chief Marketing Officer
Minnesota Vikings
Tuesday, August 5, 2025
4:00 PM - 6:00 PMNetworking  Local Minneapolis Business Accelerator (Invite-Only)    Local Minneapolis Business Accelerator (Invite-Only)  
Wednesday, August 6, 2025
8:00 AM - 9:00 AMNetworking  Opening Power Hour: Registration Opens, Networking & Exhibits      
9:00 AM - 9:15 AMOpening Remarks101 (B-1) Emcee Opening KickoffSteve KrullSteve Krull, Be Found Online   
9:15 AM - 10:15 AMKeynote101 (B-1) A Whole New World: Unlocking a Contemporary Perspective on Customer CentricityMarcus CollinsMarcus Collins, University of Michigan - Stephen M. Ross School of Business   
10:15 AM - 10:30 AMNetworking  15-minute Networking Break      
10:30 AM - 11:15 AMBrand Trust Track101 (B-1)Audience ResearchKYC to ROI: The No-Fluff Guide to Audience Insight for Revenue GenerationPaxton GrayPaxton Gray, 97th Floor   
10:30 AM - 12:00 PMThe Mastermind Hub102 (ABEF)SEO / AIDominate SEO in the AI Age: Your Blueprint for a Future-Proof Organic SEO Strategy [Premium Pass or VIP Pass Required]Dale BertrandDale Bertrand, Fire&Spark   
10:30 AM - 11:15 AMAI in Action Track103 (ABEF)Social MediaInside Nestle USA: Stay Ahead of Consumer Trends by Transforming Social Listening into AI-Driven Social IntelligenceFrank GregoryFrank Gregory, Nestlé   
11:15 AM - 11:30 AMNetworking  15-minute Networking Break      
11:30 AM - 12:15 PMCustomer Experience Track101 (B-1)Personalization / Omnichannel JourneyNext-Level Personalization: Building B2B & B2C Omnichannel Journeys that Drive GrowthMelissa LeeMelissa Lee, N/A   
11:30 AM - 12:15 PMTransformative Technology Track103 (ABEF)Content / MarTechHack Your MarTech Stack: Master Efficient Content Marketing with Innovative Tools and Simplified WorkflowsAriana KeilAriana Keil, Canto   
12:15 PM - 1:15 PMNetworking  Networking Lunch & Exhibits   Networking Lunch & Exhibits 
1:15 PM - 2:00 PMNext Level Strategy Track101 (B-1)Streaming TVIntegrating Streaming TV into Your Marketing Mix (Hint: Easier than Expected!)Lendon EbbinsLendon Ebbins, Amazon Ads   
1:15 PM - 2:45 PMThe Mastermind Hub102 (ABEF)Content / SEO / AIDominate Content in the AI Age: Your Blueprint for a Future-Proof Content Strategy [Premium Pass or VIP Pass Required]Dale BertrandDale Bertrand, Fire&Spark   
1:15 PM - 2:00 PMThe Growth Roundtable103 (ABEF)AIJoin a Moderated Roundtable Discussion - Winning with AI: Achieving Long-Term Career and Business Success Britney Muller Ryan Pena Eric Carlson Casey Hall Erin GuldenBritney Muller, N/A
Ryan Pena, NMDP
Eric Carlson, Siteimprove
Casey Hall, Lumberjack Social
Erin Gulden, MSPC		   
2:00 PM - 2:15 PMNetworking  15-minute Networking Break      
2:15 PM - 3:00 PMNext Level Strategy Track101 (B-1)CollaborationBreak Down Departmental Silos to Unlock More Effective, Results-Driven Decision MakingZach ChahalisZach Chahalis, Apartments.com   
2:15 PM - 3:00 PMAI in Action Track103 (ABEF)SEO / AIDoes ChatGPT Even Know Your Company Exists? Why GEO is the Future of Search — And How You Need to Act NowNate TowerNate Tower, Perrill   
2:45 PM - 3:15 PMNetworking  30-minute Networking Break      
3:00 PM - 3:15 PMDemo  Live Demo from Ignition: The Agency Profit Engine for Scoping, Signing & Billing Clients Brad WeilerBrad Weiler, Ignition   
3:00 PM - 3:15 PMNetworking  15-minute Networking Break      
3:15 PM - 4:00 PMCustomer Experience Track101 (B-1)Brand LoyaltyThe ROI of Experience: How the Minnesota Vikings Turn Loyalty into RevenueMartin Nance Greg SwanMartin Nance, Minnesota Vikings
Greg Swan, FINN Partners		   
3:15 PM - 4:00 PMAI in Action Track102 (ABEF)VideoMastering Video Efficiency with AI: Excelling as a Strategist, Producer, Host, Engineer, and Editor (Yes, You Can Do It All!)Brent BowenBrent Bowen, Sparkcade Marketing   
3:15 PM - 4:00 PMBrand Trust Track103 (ABEF)Customer Loyalty / Customer RetentionEarning Trust in Today’s Relationship Economy: The Future of Customer Loyalty and RetentionMiriam BookeyMiriam Bookey, Program 11   
4:00 PM - 4:15 PMNetworking  15-minute Networking Break      
4:15 PM - 5:00 PMUnconference101 (B-1) Unconference: Marketing Leadership Unplugged     
5:00 PM - 6:00 PMNetworking  Networking Reception & Exhibits   Networking Reception & Exhibits 
6:30 PM - 8:00 PMNetworking  VIP Reception (By Invitation Only)   VIP Reception (By Invitation Only) 
Thursday, August 7, 2025
8:00 AM - 9:00 AMNetworking  Opening Power Hour: Networking & Exhibits      
9:00 AM - 10:00 AMKeynote101 (B-1) Leading with Curiosity and Innovation: A Fireside Chat with NASA’s Head of Digital Innovation & AIJames Villarrubia Steve KrullJames Villarrubia, NASA
Steve Krull, Be Found Online		   
10:00 AM - 10:15 AMNetworking  15-minute Networking Break      
10:15 AM - 11:00 AMNext Level Strategy Track101 (B-1)GeomarketingCrack the Local Code: Axios’ Playbook to Driving Growth in High-Intent MarketsKat Schaeffer Melanie SpinaKat Schaeffer, Axios Creative House
Melanie Spina, Axios Creative House		   
10:15 AM - 11:45 AMThe Mastermind Hub102 (ABEF)Social MediaBoost Customer Acquisition and Retention with Strategic Social Content: Four Pillars for Building Authentic Relationships [Premium Pass or VIP Pass Required]Valerie MorrowValerie Morrow, Dairy Farmers of America   
10:15 AM - 11:00 AMThe Growth Roundtable103 (ABEF)Budget OptimizationJoin a Moderated Roundtable Discussion - Doing More With Less: Navigating Economic UncertaintyAshley Zeckman Cari O'Brien Sue Serna Christina Milanowski Danielle BlanchetteAshley Zeckman, Onalytica
Cari O'Brien, Custom Content Solutions LLC
Sue Serna, Serna Social
Christina Milanowski, Curious Plot
Danielle Blanchette, Digital Summit		   
11:00 AM - 11:15 PMNetworking  15-minute Networking Break     
11:15 AM - 12:00 PMTransformative Technology Track101 (B-1)Marketing TechnologyTurning Your MarTech Stack into a Scalable Growth Engine: A Non-Technologist’s Guide for Marketing LeadersErin GuldenErin Gulden, MSPC   
11:15 AM - 12:00 PMNext Level Strategy Track103 (ABEF)Value-Driven Marketing, Consumer BehaviorSurvey Says: Rewriting Marketing Rules in a Chaotic Economic ClimateRyan HuschkaRyan Huschka, Adtaxi   
12:00 PM - 1:00 PMNetworking  Networking Lunch & Exhibits    Networking Lunch & Exhibits  
1:00 PM - 1:45 PMNext Level Strategy Track101 (B-1)Corporate Social Responsibility (CSR)Purpose in Practice: Cause Marketing Strategies Driving Brand Trust and Loyalty Jon Christensen Molly Doyle Jen HellmanJon Christensen, Foundry North
Molly Doyle, Solution Design Group
Jen Hellman, Goff Public		   
1:00 PM - 2:30 PMThe Mastermind Hub102 (ABEF)Social MediaDriving Operational Excellence through a Self-Sustaining Social Content Ecosystem [Premium Pass or VIP Pass Required]Valerie MorrowValerie Morrow, Dairy Farmers of America   
1:00 PM - 1:45 PMBrand Trust Track103 (ABEF)Employee-Generated Content (EGC)The Return of Employee Generated Content for Storytelling to Acquisition. Who Knew the Best Brand Advocates Already Work Here? Greg SwanGreg Swan, FINN Partners   
1:45 PM - 2:00 PMNetworking  15-minute Networking Break      
2:00 PM - 2:45 PMAI in Action Track101 (B-1)LeadershipMastering Human-First Leadership in an AI-Driven Marketing WorldPamela MuldoonPamela Muldoon, Operation Content   
2:00 PM - 2:45 PMNext Level Strategy Track103 (ABEF)Content / AICreating a Smarter Brand Infrastructure: The Shift Toward AI-Driven Content ManagementKelsey FieldingKelsey Fielding, MediaValet   
2:30 PM - 3:00 PMNetworking  30-minute Networking Break      
2:45 PM - 3:00 PMNetworking  15-minute Networking Break      
3:00 PM - 3:45 PMNext Level Strategy Track101 (B-1) Best Answer Marketing: How to Create a B2B Content Engine to Drive Trust, Experience and ResultsLee OddenLee Odden, TopRank Marketing   
3:00 PM - 3:45 PMAI in Action Track102 (ABEF)SEO / AIThe GEO Toolkit: 3 Actionable Plays for Higher AI Search VisibilityMindy WeinsteinMindy Weinstein, Market MindShift   
3:00 PM - 3:45 PMNext Level Strategy Track103 (ABEF)B2BBeyond the Funnel: Strategies for Today's Messy B2B Buyer's JourneyTom ShapiroTom Shapiro, Stratabeat, Inc.