Marketing Moves in an AI World:
Bold ideas. Real results.

Digital Summit Minneapolis Agenda 2025

Featuring top sessions for marketing leaders on accelerating AI, data-led marketing strategy, and channel-specific tools to increase ROI.

Keynote Speakers

Marcus Collins
Marcus Collins
Clinical Assistant Professor of Marketing
University of Michigan - Stephen M. Ross School of Business
James Villarrubia
James Villarrubia
Head of Digital Innovation & AI
NASA

Featured Conference Speakers

Alexandra (Alex) Rynne
Alexandra (Alex) Rynne
Senior Content Marketing Manager, Marketing Solutions
LinkedIn
Zach Chahalis
Zach Chahalis
VP SEO
Apartments.com
Martin Nance
Martin Nance
Executive Vice President & Chief Marketing Officer
Minnesota Vikings
Wednesday, August 6, 2025
8:00 AM - 9:00 AMNetworking  Opening Power Hour: Registration Opens, Networking & Exhibits     
9:00 AM - 9:15 AMOpening Remarks  Emcee Opening KickoffSteve Krull   
9:15 AM - 10:15 AMKeynote  Keynote Marcus Collins   
9:30 AM - 9:45 AMNetworking  15-minute Networking Break     
10:30 AM - 11:15 AMBrand Trust Track Customer Loyalty / Customer RetentionEarning Trust in Today’s Relationship Economy: The Future of Customer Loyalty and RetentionMiriam Bookey   
10:30 AM - 12:00 PMThe Mastermind Hub SEO / AIDominate SEO in the AI Age: Your Blueprint for a Future-Proof Organic SEO Strategy [Premium Pass or VIP Pass Required]Dale Bertrand   
10:30 AM - 11:15 AMAI in Action Track Social MediaStay Ahead of Consumer Trends by Transforming Social Listening into AI-Driven Social IntelligenceFrank Gregory   
11:15 AM - 11:30 AMNetworking  15-minute Networking Break     
11:30 AM - 12:15 PMCustomer Experience Track Personalization / Omnichannel JourneyNext-Level Personalization: Building B2B & B2C Omnichannel Journeys that Drive GrowthMelissa Lee   
11:30 AM - 12:15 PMAI in Action Track SEO / AIDoes ChatGPT Even Know Your Company Exists? Why GEO is the Future of Search — And How You Need to Act NowNate Tower   
12:15 PM - 1:15 PMNetworking  Networking Lunch & Exhibits  Networking Lunch & Exhibits 
1:15 PM - 2:00 PMNext Level Strategy Track GeomarketingCrack the Local Code: Axios’ Playbook to Driving Growth in High-Intent MarketsKat Schaeffer Melanie Spina   
1:15 PM - 2:00 PMThe Growth Roundtable AIRoundtable Discussion - Winning with AI: Achieving Long-Term Career and Business Success Britney Muller Ryan Pena Eric Carlson Casey Hall   
1:15 PM - 2:45 PMThe Mastermind Hub Content / SEO / AIDominate Content in the AI Age: Your Blueprint for a Future-Proof Content Strategy [Premium Pass or VIP Pass Required]Dale Bertrand   
2:00 PM - 2:15 PMNetworking  15-minute Networking Break     
2:15 PM - 3:00 PMBrand Trust Track Employee-Generated Content (EGC)The Return of Employee Generated Content for Storytelling to Acquisition. Who Knew the Best Brand Advocates Already Work Here? Greg Swan   
2:15 PM - 3:00 PMTransformative Technology Track Marketing TechnologyTurning Your MarTech Stack into a Scalable Growth Engine: A Non-Technologist’s Guide for Marketing LeadersErin Gulden   
2:15 PM - 3:00 PMNext Level Strategy Track CollaborationBreak Down Departmental Silos to Unlock More Effective, Results-Driven Decision MakingZach Chahalis   
2:45 PM - 3:15 PMNetworking  30-minute Networking Break     
3:00 PM - 3:15 PMNetworking  15-minute Networking Break     
3:15 PM - 4:00 PMAI in Action Track AIEmbedding AI into Marketing Operations: Building Core Capabilities for Lasting Business TransformationLucas Petty   
3:15 PM - 4:00 PMCustomer Experience Track Brand LoyaltyThe ROI of Experience: How the Minnesota Vikings Turn Loyalty into RevenueMartin Nance   
3:15 PM - 4:00 PMBrand Trust Track Audience ResearchKYC to ROI: The No-Fluff Guide to Audience Insight for Revenue GenerationPaxton Gray   
4:00 PM - 4:15 PMNetworking  15-minute Networking Break     
4:15 PM - 5:00 PMUnconference  Unconference: Marketing Leadership Unplugged    
5:00 PM - 6:00 PMUnconference  Networking Reception & Exhibits  Networking Reception & Exhibits 
6:30 PM - 8:00 PMUnconference  VIP Reception (By Invitation Only)  VIP Reception (By Invitation Only) 
Thursday, August 7, 2025
8:00 AM - 9:00 AMNetworking  Opening Power Hour: Networking & Exhibits     
8:30 AM - 9:30 AMKeynote  Keynote James Villarrubia   
9:45 AM - 10:30 AMAI in Action Track LeadershipMastering Human-First Leadership in an AI-Driven Marketing WorldPamela Muldoon   
9:45 AM - 10:30 AMThe Growth Roundtable Budget OptimizationRoundtable Discussion - Doing More With Less: Navigating Economic UncertaintyAshley Zeckman Cari O'Brien Sue Serna   
10:15 AM - 11:45 AMThe Mastermind Hub Social MediaBoost Customer Acquisition and Retention with Strategic Social Content: Four Pillars for Building Authentic Relationships [Premium Pass or VIP Pass Required]Valerie Morrow   
10:45 AM - 11:30 AMNext Level Strategy Track Content / AICreating a Smarter Brand Infrastructure: The Shift Toward AI-Driven Content ManagementJeremy Crawley   
10:45 AM - 11:30 AMAI in Action Track VideoMastering Video Efficiency with AI: Excelling as a Strategist, Producer, Host, Engineer, and Editor (Yes, You Can Do It All!)Brent Bowen   
11:00 AM - 11:15 AMNetworking  15-minute Networking Break     
11:15 AM - 12:00 PMNext Level Strategy Track Social MediaAdapting to the New Creator Economy: Building Impactful Influencer Partnerships in a “Post Platform” WorldDanielle Wiley   
11:30 AM - 12:30 PMNetworking  Networking Lunch & Exhibits   Networking Lunch & Exhibits  
12:30 PM - 1:15 PMNext Level Strategy Track B2BBeyond the Funnel: Strategies for Today's Messy B2B Buyer's JourneyTom Shapiro   
12:30 PM - 1:15 PMNext Level Strategy Track Corporate Social Responsibility (CSR)Purpose in Practice: Cause Marketing Strategies Driving Brand Trust and Loyalty John Christensen   
1:00 PM - 2:30 PMThe Mastermind Hub Social MediaDriving Operational Excellence through a Self-Sustaining Social Content Ecosystem [Premium Pass or VIP Pass Required]Valerie Morrow   
1:15 PM - 1:30 PMNetworking  15-minute Networking Break     
1:30 PM - 2:15 PM   Breakout Session (Details Coming Soon!) Alexandra (Alex) Rynne   
2:00 PM - 2:20 PMNetworking  20-minute Networking Break     
2:15 PM - 2:25 PMNetworking  10-minute Networking Break     
2:20 PM - 3:10 PM   Breakout Session (Details Coming Soon!)Mindy Weinstein   
3:10 PM - 3:20 PMNetworking  10-minute Networking Break     
3:20 PM - 3:50 PM   Breakout Session (Details Coming Soon!) Mindy Weinstein