Marketing Moves in an AI World:
Bold ideas. Real results.

Digital Summit Minneapolis Agenda 2025

Featuring top sessions for marketing leaders on accelerating AI, data-led marketing strategy, and channel-specific tools to increase ROI.

Keynote Speakers

Marcus Collins
Marcus Collins
Clinical Assistant Professor of Marketing
University of Michigan - Stephen M. Ross School of Business
James Villarrubia
James Villarrubia
Head of Digital Innovation & AI
NASA

Featured Conference Speakers

Alexandra (Alex) Rynne
Alexandra (Alex) Rynne
Senior Content Marketing Manager, Marketing Solutions
LinkedIn
Zach Chahalis
Zach Chahalis
VP SEO
Apartments.com
Martin Nance
Martin Nance
Executive Vice President & Chief Marketing Officer
Minnesota Vikings
Wednesday, August 6, 2025
8:00 AM - 9:00 AMNetworking  Opening Power Hour: Registration Opens, Networking & Exhibits      
9:00 AM - 9:15 AMOpening Remarks  Emcee Opening KickoffSteve KrullSteve Krull, Be Found Online   
9:15 AM - 10:15 AMKeynote  Keynote Marcus CollinsMarcus Collins, University of Michigan - Stephen M. Ross School of Business   
9:30 AM - 9:45 AMNetworking  15-minute Networking Break      
10:30 AM - 11:15 AMBrand Trust Track Customer Loyalty / Customer RetentionEarning Trust in Today’s Relationship Economy: The Future of Customer Loyalty and RetentionMiriam BookeyMiriam Bookey, Program 11   
10:30 AM - 12:00 PMThe Mastermind Hub SEO / AIDominate SEO in the AI Age: Your Blueprint for a Future-Proof Organic SEO Strategy [Premium Pass or VIP Pass Required]Dale BertrandDale Bertrand, Fire&Spark   
10:30 AM - 11:15 AMAI in Action Track Social MediaStay Ahead of Consumer Trends by Transforming Social Listening into AI-Driven Social IntelligenceFrank GregoryFrank Gregory, Nestlé   
11:15 AM - 11:30 AMNetworking  15-minute Networking Break      
11:30 AM - 12:15 PMCustomer Experience Track Personalization / Omnichannel JourneyNext-Level Personalization: Building B2B & B2C Omnichannel Journeys that Drive GrowthMelissa LeeMelissa Lee, N/A   
11:30 AM - 12:15 PMAI in Action Track SEO / AIDoes ChatGPT Even Know Your Company Exists? Why GEO is the Future of Search — And How You Need to Act NowNate TowerNate Tower, Perrill   
12:15 PM - 1:15 PMNetworking  Networking Lunch & Exhibits   Networking Lunch & Exhibits 
1:15 PM - 2:00 PMNext Level Strategy Track GeomarketingCrack the Local Code: Axios’ Playbook to Driving Growth in High-Intent MarketsKat Schaeffer Melanie SpinaKat Schaeffer, Axios Creative House
Melanie Spina, Axios Creative House		   
1:15 PM - 2:00 PMThe Growth Roundtable AIRoundtable Discussion - Winning with AI: Achieving Long-Term Career and Business Success Britney Muller Ryan Pena Eric Carlson Casey HallBritney Muller, Britney Muller Inc.
Ryan Pena, NMDP
Eric Carlson, Siteimprove
Casey Hall, Lumberjack Social		   
1:15 PM - 2:45 PMThe Mastermind Hub Content / SEO / AIDominate Content in the AI Age: Your Blueprint for a Future-Proof Content Strategy [Premium Pass or VIP Pass Required]Dale BertrandDale Bertrand, Fire&Spark   
2:00 PM - 2:15 PMNetworking  15-minute Networking Break      
2:15 PM - 3:00 PMBrand Trust Track Employee-Generated Content (EGC)The Return of Employee Generated Content for Storytelling to Acquisition. Who Knew the Best Brand Advocates Already Work Here? Greg SwanGreg Swan, FINN Partners   
2:15 PM - 3:00 PMTransformative Technology Track Marketing TechnologyTurning Your MarTech Stack into a Scalable Growth Engine: A Non-Technologist’s Guide for Marketing LeadersErin GuldenErin Gulden, MSPC   
2:15 PM - 3:00 PMNext Level Strategy Track CollaborationBreak Down Departmental Silos to Unlock More Effective, Results-Driven Decision MakingZach ChahalisZach Chahalis, Apartments.com   
2:45 PM - 3:15 PMNetworking  30-minute Networking Break      
3:00 PM - 3:15 PMNetworking  15-minute Networking Break      
3:15 PM - 4:00 PMAI in Action Track AIEmbedding AI into Marketing Operations: Building Core Capabilities for Lasting Business TransformationLucas PettyLucas Petty, AI Daddy   
3:15 PM - 4:00 PMCustomer Experience Track Brand LoyaltyThe ROI of Experience: How the Minnesota Vikings Turn Loyalty into RevenueMartin NanceMartin Nance, Minnesota Vikings   
3:15 PM - 4:00 PMBrand Trust Track Audience ResearchKYC to ROI: The No-Fluff Guide to Audience Insight for Revenue GenerationPaxton GrayPaxton Gray, 97th Floor   
4:00 PM - 4:15 PMNetworking  15-minute Networking Break      
4:15 PM - 5:00 PMUnconference  Unconference: Marketing Leadership Unplugged     
5:00 PM - 6:00 PMUnconference  Networking Reception & Exhibits   Networking Reception & Exhibits 
6:30 PM - 8:00 PMUnconference  VIP Reception (By Invitation Only)   VIP Reception (By Invitation Only) 
Thursday, August 7, 2025
8:00 AM - 9:00 AMNetworking  Opening Power Hour: Networking & Exhibits      
8:30 AM - 9:30 AMKeynote  Keynote James VillarrubiaJames Villarrubia, NASA   
9:45 AM - 10:30 AMAI in Action Track LeadershipMastering Human-First Leadership in an AI-Driven Marketing WorldPamela MuldoonPamela Muldoon, Operation Content   
9:45 AM - 10:30 AMThe Growth Roundtable Budget OptimizationRoundtable Discussion - Doing More With Less: Navigating Economic UncertaintyAshley Zeckman Cari O'Brien Sue SernaAshley Zeckman, Onalytica
Cari O'Brien, Custom Content Solutions LLC
Sue Serna, Serna Social		   
10:15 AM - 11:45 AMThe Mastermind Hub Social MediaBoost Customer Acquisition and Retention with Strategic Social Content: Four Pillars for Building Authentic Relationships [Premium Pass or VIP Pass Required]Valerie MorrowValerie Morrow, Dairy Farmers of America   
10:45 AM - 11:30 AMNext Level Strategy Track Content / AICreating a Smarter Brand Infrastructure: The Shift Toward AI-Driven Content ManagementJeremy CrawleyJeremy Crawley, MediaValet   
10:45 AM - 11:30 AMAI in Action Track VideoMastering Video Efficiency with AI: Excelling as a Strategist, Producer, Host, Engineer, and Editor (Yes, You Can Do It All!)Brent BowenBrent Bowen, Sparkcade Marketing   
11:00 AM - 11:15 AMNetworking  15-minute Networking Break      
11:15 AM - 12:00 PMNext Level Strategy Track Social MediaAdapting to the New Creator Economy: Building Impactful Influencer Partnerships in a “Post Platform” WorldDanielle WileyDanielle Wiley, Sway Group LLC   
11:30 AM - 12:30 PMNetworking  Networking Lunch & Exhibits    Networking Lunch & Exhibits  
12:30 PM - 1:15 PMNext Level Strategy Track B2BBeyond the Funnel: Strategies for Today's Messy B2B Buyer's JourneyTom ShapiroTom Shapiro, Stratabeat, Inc.   
12:30 PM - 1:15 PMNext Level Strategy Track Corporate Social Responsibility (CSR)Purpose in Practice: Cause Marketing Strategies Driving Brand Trust and Loyalty John ChristensenJohn Christensen, The Minnesota Star Tribune   
1:00 PM - 2:30 PMThe Mastermind Hub Social MediaDriving Operational Excellence through a Self-Sustaining Social Content Ecosystem [Premium Pass or VIP Pass Required]Valerie MorrowValerie Morrow, Dairy Farmers of America   
1:15 PM - 1:30 PMNetworking  15-minute Networking Break      
1:30 PM - 2:15 PM   Breakout Session (Details Coming Soon!) Alexandra (Alex) RynneAlexandra (Alex) Rynne, LinkedIn   
2:00 PM - 2:20 PMNetworking  20-minute Networking Break      
2:15 PM - 2:25 PMNetworking  10-minute Networking Break      
2:20 PM - 3:10 PM   Breakout Session (Details Coming Soon!)Mindy WeinsteinMindy Weinstein, Market MindShift   
3:10 PM - 3:20 PMNetworking  10-minute Networking Break      
3:20 PM - 3:50 PM   Breakout Session (Details Coming Soon!) Mindy WeinsteinMindy Weinstein, Market MindShift