Marketing Moves in an AI World:
Bold ideas. Real results.

Digital Summit Minneapolis Agenda 2025

Featuring top sessions for marketing leaders on accelerating AI, data-led marketing strategy, and channel-specific tools to increase ROI.

Keynote Speakers

Marcus Collins
Marcus Collins
Clinical Assistant Professor of Marketing
University of Michigan - Stephen M. Ross School of Business
James Villarrubia
James Villarrubia
Head of Digital Innovation & AI
NASA

Featured Conference Speakers

Zach Chahalis
Zach Chahalis
VP SEO
Apartments.com
Martin Nance
Martin Nance
Executive Vice President & Chief Marketing Officer
Minnesota Vikings
Tuesday, August 5, 2025
4:00 PM - 6:00 PMNetworking  Local Minneapolis Business Accelerator (Invite-Only)   Local Minneapolis Business Accelerator (Invite-Only)  
Wednesday, August 6, 2025
8:00 AM - 9:00 AMNetworking  Opening Power Hour: Registration Opens, Networking & Exhibits     
9:00 AM - 9:15 AMOpening Remarks101 (B-1) Emcee Opening KickoffSteve Krull   
9:15 AM - 10:15 AMKeynote101 (B-1) A Whole New World: Unlocking a Contemporary Perspective on Customer CentricityMarcus Collins   
10:15 AM - 10:30 AMNetworking  15-minute Networking Break     
10:30 AM - 11:15 AMBrand Trust Track101 (B-1)Audience ResearchKYC to ROI: The No-Fluff Guide to Audience Insight for Revenue GenerationPaxton Gray   
10:30 AM - 12:00 PMThe Mastermind Hub102 (ABEF)SEO / AIDominate SEO in the AI Age: Your Blueprint for a Future-Proof Organic SEO Strategy [Premium Pass or VIP Pass Required]Dale Bertrand   
10:30 AM - 11:15 AMAI in Action Track103 (ABEF)Social MediaInside Nestle USA: Stay Ahead of Consumer Trends by Transforming Social Listening into AI-Driven Social IntelligenceFrank Gregory   
11:15 AM - 11:30 AMNetworking  15-minute Networking Break     
11:30 AM - 12:15 PMCustomer Experience Track101 (B-1)Personalization / Omnichannel JourneyNext-Level Personalization: Building B2B & B2C Omnichannel Journeys that Drive GrowthMelissa Lee   
11:30 AM - 12:15 PMTransformative Technology Track103 (ABEF)Content / MarTechHack Your MarTech Stack: Master Efficient Content Marketing with Innovative Tools and Simplified WorkflowsAriana Keil   
12:15 PM - 1:15 PMNetworking  Networking Lunch & Exhibits  Networking Lunch & Exhibits 
1:15 PM - 2:00 PMNext Level Strategy Track101 (B-1)Streaming TVIntegrating Streaming TV into Your Marketing Mix (Hint: Easier than Expected!)Lendon Ebbins   
1:15 PM - 2:45 PMThe Mastermind Hub102 (ABEF)Content / SEO / AIDominate Content in the AI Age: Your Blueprint for a Future-Proof Content Strategy [Premium Pass or VIP Pass Required]Dale Bertrand   
1:15 PM - 2:00 PMThe Growth Roundtable103 (ABEF)AIJoin a Moderated Roundtable Discussion - Winning with AI: Achieving Long-Term Career and Business Success Britney Muller Ryan Pena Eric Carlson Casey Hall Erin Gulden   
2:00 PM - 2:15 PMNetworking  15-minute Networking Break     
2:15 PM - 3:00 PMNext Level Strategy Track101 (B-1)CollaborationBreak Down Departmental Silos to Unlock More Effective, Results-Driven Decision MakingZach Chahalis   
2:15 PM - 3:00 PMAI in Action Track103 (ABEF)SEO / AIDoes ChatGPT Even Know Your Company Exists? Why GEO is the Future of Search — And How You Need to Act NowNate Tower   
2:45 PM - 3:15 PMNetworking  30-minute Networking Break     
3:00 PM - 3:15 PMDemo  Live Demo from Ignition: The Agency Profit Engine for Scoping, Signing & Billing Clients Brad Weiler   
3:00 PM - 3:15 PMNetworking  15-minute Networking Break     
3:15 PM - 4:00 PMCustomer Experience Track101 (B-1)Brand LoyaltyThe ROI of Experience: How the Minnesota Vikings Turn Loyalty into RevenueMartin Nance Greg Swan   
3:15 PM - 4:00 PMAI in Action Track102 (ABEF)VideoMastering Video Efficiency with AI: Excelling as a Strategist, Producer, Host, Engineer, and Editor (Yes, You Can Do It All!)Brent Bowen   
3:15 PM - 4:00 PMBrand Trust Track103 (ABEF)Customer Loyalty / Customer RetentionEarning Trust in Today’s Relationship Economy: The Future of Customer Loyalty and RetentionMiriam Bookey   
4:00 PM - 4:15 PMNetworking  15-minute Networking Break     
4:15 PM - 5:00 PMUnconference101 (B-1) Unconference: Marketing Leadership Unplugged    
5:00 PM - 6:00 PMNetworking  Networking Reception & Exhibits  Networking Reception & Exhibits 
6:30 PM - 8:00 PMNetworking  VIP Reception (By Invitation Only)  VIP Reception (By Invitation Only) 
Thursday, August 7, 2025
8:00 AM - 9:00 AMNetworking  Opening Power Hour: Networking & Exhibits     
9:00 AM - 10:00 AMKeynote101 (B-1) Leading with Curiosity and Innovation: A Fireside Chat with NASA’s Head of Digital Innovation & AIJames Villarrubia Steve Krull   
10:00 AM - 10:15 AMNetworking  15-minute Networking Break     
10:15 AM - 11:00 AMNext Level Strategy Track101 (B-1)GeomarketingCrack the Local Code: Axios’ Playbook to Driving Growth in High-Intent MarketsKat Schaeffer Melanie Spina   
10:15 AM - 11:45 AMThe Mastermind Hub102 (ABEF)Social MediaBoost Customer Acquisition and Retention with Strategic Social Content: Four Pillars for Building Authentic Relationships [Premium Pass or VIP Pass Required]Valerie Morrow   
10:15 AM - 11:00 AMThe Growth Roundtable103 (ABEF)Budget OptimizationJoin a Moderated Roundtable Discussion - Doing More With Less: Navigating Economic UncertaintyAshley Zeckman Cari O'Brien Sue Serna Christina Milanowski Danielle Blanchette   
11:00 AM - 11:15 PMNetworking  15-minute Networking Break    
11:15 AM - 12:00 PMTransformative Technology Track101 (B-1)Marketing TechnologyTurning Your MarTech Stack into a Scalable Growth Engine: A Non-Technologist’s Guide for Marketing LeadersErin Gulden   
11:15 AM - 12:00 PMNext Level Strategy Track103 (ABEF)Value-Driven Marketing / Consumer BehaviorSurvey Says: Rewriting Marketing Rules in a Chaotic Economic ClimateRyan Huschka   
12:00 PM - 1:00 PMNetworking  Networking Lunch & Exhibits   Networking Lunch & Exhibits  
1:00 PM - 1:45 PMNext Level Strategy Track101 (B-1)Corporate Social Responsibility (CSR)Purpose in Practice: Cause Marketing Strategies Driving Brand Trust and Loyalty Jon Christensen Molly Doyle Jen Hellman   
1:00 PM - 2:30 PMThe Mastermind Hub102 (ABEF)Social MediaDriving Operational Excellence through a Self-Sustaining Social Content Ecosystem [Premium Pass or VIP Pass Required]Valerie Morrow   
1:00 PM - 1:45 PMBrand Trust Track103 (ABEF)Employee-Generated Content (EGC)The Return of Employee Generated Content for Storytelling to Acquisition. Who Knew the Best Brand Advocates Already Work Here? Greg Swan   
1:45 PM - 2:00 PMNetworking  15-minute Networking Break     
2:00 PM - 2:45 PMAI in Action Track101 (B-1)LeadershipMastering Human-First Leadership in an AI-Driven Marketing WorldPamela Muldoon   
2:00 PM - 2:45 PMNext Level Strategy Track103 (ABEF)Content / AICreating a Smarter Brand Infrastructure: The Shift Toward AI-Driven Content ManagementJeremy Crawley   
2:30 PM - 3:00 PMNetworking  30-minute Networking Break     
2:45 PM - 3:00 PMNetworking  15-minute Networking Break     
3:00 PM - 3:45 PMNext Level Strategy Track101 (B-1) Best Answer Marketing: How to Create a B2B Content Engine to Drive Trust, Experience and ResultsLee Odden   
3:00 PM - 3:45 PMAI in Action Track102 (ABEF)SEO / AIThe GEO Toolkit: 3 Actionable Plays for Higher AI Search VisibilityMindy Weinstein   
3:00 PM - 3:45 PMNext Level Strategy Track103 (ABEF)B2BBeyond the Funnel: Strategies for Today's Messy B2B Buyer's JourneyTom Shapiro