Digital Summit Minneapolis Agenda

Wednesday, August 14, 2024
8:00 AM - 9:00 AMNetworking  Registration Opens | Networking Continental Breakfast & Exhibits   Registration Opens | Networking Continental Breakfast & ExhibitsRegistration Opens | Networking Continental Breakfast & Exhibits
9:00 AM - 9:15 AMOpening Remarks  Emcee Opening KickoffSteve KrullSteve Krull, Be Found Online Emcee Opening Kickoff 
9:15 AM - 10:15 AMKeynote  The ABCCs of Marketing: Reimagine the Basics for Your Most Creative Marketing Plans Yet Jenny HaggardJenny Haggard, Spotify   
10:30 AM - 12:00 PMMasterclassRoom 200SEORank Higher on Google: Your Playbook for Effective Content, Site Optimization, and Link BuildingGreg GiffordGreg Gifford, SearchLab   
10:30 AM - 12:00 PMMasterclassRoom 205Conversion Rate OptimizationDesigning Websites for High Conversion Rates Brian MasseyBrian Massey, Conversion Sciences   
10:30 AM - 11:15 AMBreakout SessionRoom 208CMOThe Modern CMO Playbook for 2024 Obele HinsleyObele Hinsley, TracerMaven  
11:15 AM - 11:30 AMNetworking  15-minute Passing Break     
11:30 AM - 12:15 PMBreakout SessionRoom 208Customer JourneyAI-Enhanced Customer Journeys: Unveiling Practical AI-Powered Tools and Tips for Growth Hacking Clients and BusinessesSok VerderySok Verdery, DashHound – A Comporium TechnologyClimberAI-Enhanced Customer Journeys: Unveiling Practical AI-Powered Tools and Tips for Growth Hacking Clients and Businesses 
12:15 PM - 1:15 PMNetworking  Networking Lunch & Exhibits     
1:15 PM - 2:45 PMMasterclassRoom 200SEODominate Local SEO: Your Playbook for Impactful Google Business Profiles and Customer ReviewsGreg GiffordGreg Gifford, SearchLab   
1:15 PM - 2:45 PMMasterclassRoom 205Conversion Rate OptimizationSuccessfully Analyze A/B tests on Your WebsiteBrian MasseyBrian Massey, Conversion Sciences   
1:15 PM - 2:00 PMBreakout SessionRoom 208Data & AnalyticsGoogle Analytics 4 (GA4) Doesn’t Actually Suck: Optimize Your GA4 Property to Get More Out of Your DataNate TowerNate Tower, Perrill Google Analytics 4 (GA4) Doesn’t Actually Suck: Optimize Your GA4 Property to Get More Out of Your Data 
2:00 PM - 2:15 PMNetworking  15-minute Passing Break     
2:15 PM - 3:00 PMBreakout SessionRoom 208Marketing OperationsTurn Your Marketing Missteps into Opportunity and Drive Increased Conversions and SalesBob JamisonBob Jamison, AdtaxiClimber, MavenTurn Your Marketing Missteps into Opportunity and Drive Increased Conversions and Sales 
2:45 PM - 3:15 PMNetworking  30-minute Master Class Break     
3:00 PM - 3:15 PMNetworking  15-minute Session Break     
3:15 PM - 4:00 PMBreakout SessionRoom 200SEONext Gen SEO: How to Survive The AI-pocalypseRachel HernandezRachel Hernandez, The HOTH   
3:15 PM - 4:00 PMBreakout SessionRoom 205LeadershipGrowing and Sustaining Your Marketing Team in Uncertain TimesJessi GurrJessi Gurr, Iceberg Web Design Growing and Sustaining Your Marketing Team in Uncertain Times 
3:15 PM - 4:00 PMBreakout SessionRoom 208SocialAvoid Avoidable Security Breaches: Fundamentals of a Good Social Media AuditSue SernaSue Serna, Serna SocialClimber  
4:15 PM - 4:30 PMNetworking  15-minute Passing Break     
4:15 PM - 5:00 PMBreakout SessionRoom 200ContentHuman-Centered Marketing: Creating Standout Content to Connect & ConvertCari O'BrienCari O'Brien, Custom Content Solutions LLCClimber  
4:15 PM - 5:00 PMBreakout SessionRoom 205AI Future-Proofed Marketing: You, Me, & Our Cyborg AudiencesGreg SwanGreg Swan, FINN PartnersClimber  
4:15 PM - 5:00 PMBreakout SessionRoom 208StorytellingReviving Loyalty: How to Reach & Retain Today’s ConsumersGina MichnowiczGina Michnowicz, The Craftsman AgencyClimber  
5:00 PM - 6:00 PMNetworking  Networking Reception & Exhibits   Networking Reception & Exhibits 
6:30 PM - 8:00 PMNetworking  VIP Reception (By Invitation Only)     
Thursday, August 15, 2024
8:00 AM - 9:00 AMNetworking  Check In | Networking Continental Breakfast & Exhibits   Check In | Networking Continental Breakfast & ExhibitsCheck In | Networking Continental Breakfast & Exhibits
9:00 AM - 10:00 AMKeynote  Augment Your Unique Talents Using the Magic of AI: How to Create Your Own Digital Doppelgänger(s)Andrew DavisAndrew Davis, Monumental Shift   
10:00 AM - 10:15 AMNetworking  15-minute Passing Break     
10:15 AM - 11:45 AMMasterclassRoom 200Social MediaAudit to Action: A Structured Approach to Strengthening Your Social PresenceJennifer RadkeJennifer Radke, National Institute for Social Media   
10:15 AM - 11:00 AMBreakout SessionRoom 205WebsiteHow to Execute an Impactful Website Design SystemRex RaineyRex Rainey, BizstreamFundamentalHow to Execute an Impactful Website Design System 
10:15 AM - 11:00 AMBreakout SessionRoom 208SEONavigating the Future of SEO: Embracing AI Advances and Google's Recent ChangesTaylor KurtzTaylor Kurtz, Crush the RankingsClimber  
11:00 AM - 11:15 AMNetworking  15-minute Passing Break     
11:15 AM - 12:00 PMBreakout SessionRoom 205EmailElevate Your Email Marketing with Best Practices & AI-Powered TestingJerri HelmsJerri Helms, HarperCollinsFundamental  
11:15 AM - 12:00 PMBreakout SessionRoom 208ProgrammaticBecome a Marketing Hero and Target Audiences Anywhere: Best Practices for Amazon DSP CampaignsJose GonzalezJose Gonzalez, DatawrkzFundamentalBecome a Marketing Hero and Target Audiences Anywhere: Best Practices for Amazon DSP Campaigns 
12:00 PM - 1:00 PMNetworking  Networking Lunch & Exhibits     
1:00 PM - 2:30 PMMasterclassRoom 200Social MediaBuilding Community Through Good Times and BadJennifer RadkeJennifer Radke, National Institute for Social Media   
1:00 PM - 1:45 PMBreakout SessionRoom 205SEOData-Driven SEO and Content Strategies to Reduce Customer Acquisition CostsArron GoodinArron Goodin, AdLiftMavenData-Driven SEO and Content Strategies to Reduce Customer Acquisition Costs 
1:00 PM - 1:45 PMBreakout SessionRoom 208AIDrewdini Unplugged: Build Your Own Digital Doppelgänger in 35 MinutesAndrew DavisAndrew Davis, Monumental Shift   
1:45 PM - 2:00 PMNetworking  15-minute Passing Break     
2:00 PM - 2:45 PMBreakout SessionRoom 205Personal BrandingLeverage LinkedIn to 10x your Personal BrandZuri GodfreyZuri Godfrey, GoogleClimber  
2:00 PM - 2:45 PMBreakout SessionRoom 208Data & AnalyticsBridging the Data Divide: Overcome Siloing, Overcollection and Usability Challenges and Unlock the Value of Your DataBrad RanksBrad Ranks, Tallwave Bridging the Data Divide: Overcome Siloing, Overcollection and Usability Challenges and Unlock the Value of Your Data 
2:30 PM - 3:00 PMNetworking  30-minute Master Class Break     
2:45 PM - 3:00 PMNetworking  15-minute Session Break     
3:00 PM - 3:45 PMBreakout SessionRoom 200OmnichannelContent First Omnichannel Planning: Advance the Customer Journey to Drive More RevenuePatty Radford HendersonPatty Radford Henderson, ANNUMClimber  
3:00 PM - 3:45 PMBreakout SessionRoom 205LeadershipThe Kindness Advantage: Creating a Ripple Effect in MarketingCindy RoweCindy Rowe, Cindy Rowe, LLCClimber  
3:00 PM - 3:45 PMBreakout SessionRoom 208InfluencerHow to Create a Social Media Influencer PlaybookMary ChristineMary Christine, Curious PlotFundamental