Digital Summit Minneapolis Agenda

Wednesday, August 14, 2024
8:00 AM - 9:00 AMNetworking  Registration Opens | Networking Continental Breakfast (Sponsored by BizStream/ Kontent AI) & Exhibits   
9:00 AM - 9:15 AMOpening Remarks  Emcee Opening Kickoff   
9:15 AM - 10:15 AMKeynote  Opening KeynoteJenny HaggardJenny Haggard, Spotify 
10:30 AM - 12:00 PMMasterclassRoom 1SEORank Higher on Google: Your Playbook for Effective Content, Site Optimization, and Link BuildingGreg GiffordGreg Gifford, SearchLab 
10:30 AM - 12:00 PMMasterclassRoom 2Conversion Rate OptimizationDesigning Websites for High Conversion Rates Brian MasseyBrian Massey, Conversion Sciences 
10:30 AM - 11:15 AMBreakout SessionRoom 3AI Future-Proofed Marketing: You, Me, & Our Cyborg AudiencesGreg SwanGreg Swan, FINN PartnersClimber
11:15 AM - 11:30 AMNetworking  15-minute Passing Break   
11:30 AM - 12:15 PMBreakout SessionRoom 3 AI-Enhanced Customer Journeys: Unveiling Practical AI-Powered Tools and Tips for Growth Hacking Clients and BusinessesSok VerderySok Verdery, DashHound – A Comporium Technology 
12:15 PM - 1:15 PMNetworking  Networking Lunch & Exhibits   
1:15 PM - 2:45 PMMasterclassRoom 1SEODominate Local SEO: Your Playbook for Impactful Google Business Profiles and Customer ReviewsGreg GiffordGreg Gifford, SearchLab 
1:15 PM - 2:45 PMMasterclassRoom 2Conversion Rate OptimizationSuccessfully Analyze A/B tests on Your WebsiteBrian MasseyBrian Massey, Conversion Sciences 
1:15 PM - 2:00 PMBreakout SessionRoom 3Data & AnalyticsGoogle Analytics 4 (GA4) Doesn’t Actually Suck: Optimize Your GA4 Property to Get More Out of Your DataNate TowerNate Tower, Perrill 
2:00 PM - 2:15 PMNetworking  15-minute Passing Break   
2:15 PM - 3:00 PMBreakout SessionRoom 3 Breakout SessionBob JamisonBob Jamison, Adtaxi 
2:45 PM - 3:15 PMNetworking  30-minute Master Class Break   
3:00 PM - 3:15 PMNetworking  15-minute Session Break   
3:15 PM - 4:00 PMBreakout SessionRoom 1SEONext Gen SEO: How to Survive The AI-pocalypseRachel HernandezRachel Hernandez, The HOTH 
3:15 PM - 4:00 PMBreakout SessionRoom 2LeadershipGrowing and Sustaining Your Marketing Team in Uncertain TimesJessi GurrJessi Gurr, Iceberg Web Design 
3:15 PM - 4:00 PMBreakout SessionRoom 3Social MediaAvoid Avoidable Security Breaches: Fundamentals of a Good Social Media AuditSue SernaSue Serna, Serna SocialClimber
4:15 PM - 4:30 PMNetworking  15-minute Passing Break   
4:15 PM - 5:00 PMBreakout SessionRoom 1 Breakout SessionAndrew DavisAndrew Davis, Monumental Shift 
4:15 PM - 5:00 PMBreakout SessionRoom 2CMOThe Modern CMO Playbook for 2024 Obele Brown-WestObele Brown-West, TracerMaven
4:15 PM - 5:00 PMBreakout SessionRoom 3StorytellingReviving Loyalty: How to Reach & Retain Today’s ConsumersGina MichnowiczGina Michnowicz, The CraftsmanClimber
5:00 PM - 6:00 PMNetworking  Networking Reception (Sponsored by Dashhound) & Exhibits   
6:30 PM - 8:00 PMNetworking  VIP Reception (By Invitation Only)   
Thursday, August 15, 2024
8:00 AM - 9:00 AMNetworking  Check In | Networking Continental Breakfast (Sponsored by BizStream/ Kontent AI) & Exhibits   
9:00 AM - 10:00 AMKeynote  Augment Your Unique Talents Using the Magic of AI: How to Create Your Own Digital Doppelgänger(s)Andrew DavisAndrew Davis, Monumental Shift 
10:00 AM - 10:15 AMNetworking  15-minute Passing Break   
10:15 AM - 11:45 AMMasterclassRoom 1Social MediaAudit to Action: A Structured Approach to Strengthening Your Social PresenceJennifer RadkeJennifer Radke, National Institute for Social Media 
10:15 AM - 11:00 AMBreakout SessionRoom 2WebsiteHow to Execute an Impactful Website Design SystemRex RaineyRex Rainey, BizStreamFundamental
10:15 AM - 11:00 AMBreakout SessionRoom 3SEONavigating the Future of SEO: Embracing AI Advances and Google's Recent ChangesTaylor KurtzTaylor Kurtz, Crush the RankingsClimber
11:00 AM - 11:15 AMNetworking  15-minute Passing Break   
11:15 AM - 12:00 PMBreakout SessionRoom 2EmailElevate Your Email Marketing with Best Practices & AI-Powered TestingJerri HelmsJerri Helms, HarperCollinsFundamental
11:15 AM - 12:00 PMBreakout SessionRoom 3ProgrammaticBecome a Marketing Hero and Target Audiences Anywhere: Best Practices for Amazon DSP CampaignsJose GonzalezJose Gonzalez, DatawrkzFundamental
12:00 PM - 1:00 PMNetworking  Networking Lunch & Exhibits   
1:00 PM - 2:30 PMMasterclassRoom 1Social MediaBuilding Community Through Good Times and BadJennifer RadkeJennifer Radke, National Institute for Social Media 
1:00 PM - 1:45 PMBreakout SessionRoom 2 Breakout Session Arron GoodinArron Goodin, AdLift Inc. 
1:00 PM - 1:45 PMBreakout SessionRoom 3Marketing OperationsLead with Confidence: Navigate (Constant) Change and AI DisruptionPamela MuldoonPamela Muldoon, Muldoon Media, LLCClimber
1:45 PM - 2:00 PMNetworking  15-minute Passing Break   
2:00 PM - 2:45 PMBreakout SessionRoom 2Personal BrandingLeverage LinkedIn to 10x your Personal BrandZuri GodfreyZuri Godfrey, GoogleClimber
2:00 PM - 2:45 PMBreakout SessionRoom 3 Breakout Session   
2:30 PM - 3:00 PMNetworking  30-minute Master Class Break   
2:45 PM - 3:00 PMNetworking  15-minute Session Break   
3:00 PM - 3:45 PMBreakout SessionRoom 1VideoMastering High-Quality Video Content Within BudgetHeather LeeHeather Lee, Best BuyClimber
3:00 PM - 3:45 PMBreakout SessionRoom 2LeadershipThe Kindness Advantage: Creating a Ripple Effect in MarketingCindy RoweCindy Rowe, Cindy Rowe, LLCClimber
3:00 PM - 3:45 PMBreakout SessionRoom 3InfluencerHow to Create a Social Media Influencer PlaybookMary MoenningMary Moenning, Curious PlotFundamental