During this period of technological change and with AI fundamentally shifting how we work, it’s imperative that marketing leaders drive smarter decision-making through team collaboration and breaking down departmental silos. 

In this session, you’ll explore the essential leadership strategies needed today to build a high-performing digital marketing team, foster a collaborative culture, and align cross-functional teams to drive maximum impact. We’ll go through proven frameworks to position your team’s work for greater visibility, encourage other teams to champion your successes, and effectively communicate wins to leadership.
 
After this session, you’ll be able to:
- Implement a cross-team collaboration strategy that encourages other departments to amplify and advocate for your marketing wins.
- Use a storytelling framework to effectively communicate your team’s impact and results to leadership, securing greater buy-in and resources.
- Create a team culture playbook that fosters accountability, motivation, and high performance in your digital marketing team.