During this session, we'll explore the influential cause marketing strategies that form consumer trust and brand loyalty. Jon Christensen, Head of Business Development and Strategy at the Minnesota Star Tribune, will set the stage with a look at how purpose-driven initiatives are shaping today’s brand landscape. 
 
He'll then lead an engaging panel discussion with a few brand leaders in the cause marketing space. Drawing on data that shows that nearly 90% of consumers make purchasing decisions based on Corporate Social Responsibility (CSR) efforts, they'll discuss how brands can align with meaningful causes to forge deeper emotional connections. 
 
Attendees will gain insights into the top three strategies for leveraging cause marketing to foster long-term loyalty and create lasting brand impact.
 
After this session, you'll be able to: 
- Leverage third-party voices and external platforms to amplify your CSR message with greater reach and credibility.
- Engage customers through authentic, purpose-driven experiences that deepen trust and long-term brand loyalty.
- Build a stronger brand image through storytelling that aligns with your mission and resonates across all stakeholder groups.