Technology and AI are reshaping how people engage with brands and creating a new era of skepticism. In this landscape, how do brands build trust, not break it? Today’s consumers expect more than transactions; they demand emotional connection, transparency, and real value.
 
In Earning Trust in Today’s Relationship Economy: The Future of Customer Loyalty and Retention, Program 11 co-founders Jenna Briand and Miriam Bookey will reveal the shifting dynamics of consumer trust and what it takes to earn true loyalty. Walk away with a fresh perspective and insights that will reshape the way you think about customer relationships—and the future of your business.
 
After this session, you’ll be able to:
 
- Apply the Relationship Opportunity Model—a new way to map and measure trust and brand needs.
- Real-world case studies showing how brands are closing “trust” and “need” gaps and strengthening customer relationships.
- Immediately apply actionable strategies to boost both customer retention and deepen brand loyalty.