In a market where confidence wavers and wallets tighten, today’s consumers are spending with both emotion and calculation. 

This session explores how shifting economic perceptions — from inflation fears to value-driven habits — are rewriting the digital marketing playbook. Backed by fresh research and real-world examples, you’ll learn how brand loyalty is being tested and what marketing leaders must do to connect with consumers who are overwhelmed, skeptical, and still ready to spend — if the value is clear.  

After this session, you’ll be able to: 

- Gain a better understanding of current consumer sentiment trends and shifts in spending behaviors and how it impacts your strategy.
- Apply tactics to reframe your messaging to prioritize value clarity.  
- Use recession-proof strategies to find your target audiences in the most cost-effective ways possible.