Melanie Spina is the Local Editor at Axios Creative House, where she specializes in crafting compelling branded content through Axios' signature Smart Brevity approach. With over six years dedicated to mastering Smart Brevity, Melanie helps marketers effectively distill complex narratives into clear, concise messaging. Her experience includes strategic collaborations with major brands such as JPMorgan Chase, Chevron, PhRMA and Uber, enabling them to resonate deeply with their target audiences. Prior roles include digital marketing at Morgan Stanley and content strategy freelancing at Huge Inc, where she contributed to projects ExxonMobil and Google.