Digital Summit Washington DC Agenda

Wednesday, July 31, 2024
8:00 AM - 9:00 AMNetworking Check-in, Networking Breakfast & Exhibits | Hosted by WebMechanix    Check-in, Networking Breakfast & Exhibits | Hosted by WebMechanix
9:00 AM - 9:15 AMOpening Remarks Emcee Opening Kickoff Sarah WeiseSarah Weise, Bixa  
9:15 AM - 10:15 AMKeynote Insider Insights: Social Engagement Tips from Working Inside YouTube & Instagram for 8 Years Jon YoushaeiJon Youshaei, Former Instagram & YouTube  
10:15 AM - 10:30 AMNetworking 15-minute Networking Break     
10:30 AM - 12:00 PMMasterclassPlaza Ballroom AB SEO in the Age of AI: Tools and Strategies to Upgrade your GameSEOMatthew CapalaMatthew Capala, Alphametic  
10:30 AM - 12:00 PMMasterclassPlaza Ballroom CMoving on Ops: Improving Content Processes for A More Efficient WorkflowContentMelanie DezielMelanie Deziel, Creator Kitchen  
10:30 AM - 11:15 AMBreakout SessionTerrace RoomBeyond Relevant to Irresistible: How to Create an Engaging Brand for Your Organization Non-profit/Trade Association/Membership OrganizationCynthia RoundCynthia Round, Independent Advisor  
11:15 AM - 11:30 AMNetworking 15-minute Passing Break     
11:30 AM - 12:15 PMBreakout SessionTerrace RoomTips for Knowing When & Why to Jump on a Social TrendSocial MediaNicolle LopezNicolle Lopez, AmtrakClimber 
12:15 PM - 1:15 PMNetworking Networking Lunch & Exhibits     
1:15 PM - 2:45 PMMasterclassPlaza Ballroom AB SEO Audit in 2024: How to Develop a Winning StrategySEOMatthew CapalaMatthew Capala, Alphametic  
1:15 PM - 2:45 PMMasterclassPlaza Ballroom CCreativity, Unlocked: A System For Generating Unlimited Content IdeasContentMelanie DezielMelanie Deziel, Creator Kitchen  
1:15 PM - 2:00 PMBreakout SessionTerrace RoomStop Playing Whack-a-Mole: Proactive Project Management Strategies for Crushing Client/Team Challenges Project ManagementSandy EdwardsSandy Edwards, BluehostClimberStop Playing Whack-a-Mole: Proactive Project Management Strategies for Crushing Client/Team Challenges
2:00 PM - 2:15 PMNetworking 15-minute Passing Break     
2:15 PM - 3:00 PMBreakout SessionTerrace RoomBalancing Responsibility & Innovation with Generative AI (GAI): NPR’s Best PracticesAIErica OsherErica Osher, NPR  
2:45 PM - 3:15 PMNetworking 30-minute Masterclass Break     
3:00 PM - 3:15 PMNetworking 15-minute Passing Break     
3:15 PM - 4:00 PMBreakout SessionPlaza Ballroom ABCraft Engaging & Shareable Social Media Content that Drives Growth and Engagement Social MediaRenee D. EdwardsRenee D. Edwards, Formerly IBMFundamental 
3:15 PM - 4:00 PMBreakout SessionPlaza Ballroom CYour Survival Guide to the Ad Targeting ApocalypseMarketing OperationsJosh MuskinJosh Muskin, WebMechanixClimberYour Survival Guide to the Ad Targeting Apocalypse
3:15 PM - 4:00 PMBreakout SessionTerrace Room Efficient Website Management for Digital Marketing ProsProduct MarketingLauren PolinskyLauren Polinsky, Bird Dog SEOClimber 
4:00 PM - 4:15 PMNetworking 15-minute Passing Break     
4:15 PM - 5:00 PMBreakout SessionPlaza Ballroom ABStrategic Sparks: Nurture Daily Creativity in Content Creation CreativityMike BrennanMike Brennan, Daily Creative HabitClimber 
4:15 PM - 5:00 PMBreakout SessionPlaza Ballroom CBreakout Session Abtin BuergariAbtin Buergari, Blueprint Breakout Session
4:15 PM - 5:00 PMBreakout SessionTerrace RoomUnleash the Power of Self-Promotion for Your Marketing Career GrowthPersonal BrandingUpasna GautamUpasna Gautam, CNNClimber 
5:00 PM - 6:00 PMNetworking Networking Reception & Exhibits     
6:30 PM - 8:00 PMNetworking Offsite VIP Networking Reception (for VIP Pass holders, Event Partners and Invitation only)    Offsite VIP Networking Reception (for VIP Pass holders, Event Partners and Invitation only)
Thursday, August 1, 2024
8:00 AM - 9:00 AMNetworking Networking Breakfast & Exhibits | Hosted by WebMechanix    Networking Breakfast & Exhibits | Hosted by WebMechanix
9:00 AM - 10:00 AMKeynote Creating Artful Consumer Interactions in Today’s AI World David ShingDavid Shing, Shingy  
10:00 AM - 10:15 AMNetworking 15-minute Passing Break     
10:15 AM - 11:45 AMMasterclassPlaza Ballroom ABResist the Tyranny of the Persona: Create Audience Profiles that Make You a More Effective MarketerBrandingLeigh GeorgeLeigh George, Freedom  
10:15 AM - 11:00 AMBreakout SessionPlaza Ballroom CShe Got Game: Brand Best Practices for the Can't-Miss Opportunity in Women's SportsWomen's SportsCharlene CorleyCharlene Corley, NielsenClimber 
10:15 AM - 11:00 AMBreakout SessionTerrace RoomHuman-Centered Marketing: Creating Standout Content to Connect & ConvertContentCari O'BrienCari O'Brien, Custom Content Solutions LLCClimber 
11:00 AM - 11:15 AMNetworking 15-minute Passing Break     
11:15 AM - 12:00 PMBreakout SessionPlaza Ballroom CAI-Driven Strategies to Elevate Member Communication and EngagementNon-profit/Trade Association/Membership OrganizationSherry (Whitaker) BudziakSherry (Whitaker) Budziak, .orgSource  
11:15 AM - 12:00 PMBreakout SessionTerrace RoomBalancing Act: Creating Social Media Excellence Through Process-Driven CreativitySocial MediaAiman Ahmed Sarah GardnerAiman Ahmed, National Geographic
Sarah Gardner, National Geographic		  
12:00 PM - 1:00 PMNetworking Networking Lunch & Exhibits     
1:00 PM - 2:30 PMMasterclassPlaza Ballroom ABFrom Bland to Brand: Craft Messaging Worth Paying Attention ToBrandingLeigh GeorgeLeigh George, Freedom  
1:00 PM - 1:45 PMBreakout SessionPlaza Ballroom CSEO Evangelism: How to Build Consensus Around Your SEO StrategyMarketing OperationsChristina ClarkChristina Clark, HubSpotClimber 
1:00 PM - 1:45 PMBreakout SessionTerrace RoomData First, AI Second: Execute a Successful AI Project and Avoid Pitfalls AILisa SchneiderLisa Schneider, Cuetsa PartnersClimber 
1:45 PM - 2:00 PMNetworking 15-minute Passing Break     
2:00 PM - 2:45 PMBreakout SessionPlaza Ballroom CBreakout Session Jesse FriedmanJesse Friedman, Automattic  
2:00 PM - 2:45 PMBreakout SessionTerrace RoomNext Gen CRO: How to Survive The AI-PocalypseConversion Rate OptimizationAyat ShukairyAyat Shukairy, Invesp  
2:30 PM - 3:00 PMNetworking 30-minute Master Class Break     
2:45 PM - 3:00 PMNetworking 15-minute Passing Break     
3:00 PM - 3:45 PMBreakout SessionPlaza Ballroom ABProducing Video Content in the Age of AI VideoMichael HoffmanMichael Hoffman, Gather VoicesClimber 
3:00 PM - 3:45 PMBreakout SessionPlaza Ballroom CMaximizing Social Listening & Social Analysis by Presenting Business Value & Leveraging AISocial ListeningFrank GregoryFrank Gregory, NestleClimber 
3:00 PM - 3:45 PMBreakout SessionTerrace RoomAmplify Your Organization's Mission: Data-Driven Storytelling in the Age of AI Non-profit/Trade Association/Membership OrganizationShonali BurkeShonali Burke, Arena Stage