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See you Next Year!
Home
About
Why Attend
Travel & Book Hotel
Venue Location
Know Before You Go
Get Your Boss' Approval
Conference
Agenda 2024
View Speakers
Apply to Speak
Pricing
Partners
2024 Partners
Become a Partner
Book Hotel
Digital Summit Washington DC Agenda
Wednesday, July 31, 2024
8:00 AM - 9:00 AM
Networking
Check-in, Networking Breakfast & Exhibits | Hosted by WebMechanix
9:00 AM - 9:15 AM
Opening Remarks
Emcee Opening Kickoff
Sarah Weise, Bixa
9:15 AM - 10:15 AM
Keynote
Insider Insights: Social Engagement Tips from Working Inside YouTube & Instagram for 8 Years
Jon Youshaei, Former Instagram & YouTube
10:15 AM - 10:30 AM
Networking
15-minute Networking Break
10:30 AM - 12:00 PM
Masterclass
Plaza Ballroom AB
SEO in the Age of AI: Tools and Strategies to Upgrade your Game
SEO
Matthew Capala, Alphametic
10:30 AM - 12:00 PM
Masterclass
Plaza Ballroom C
Moving on Ops: Improving Content Processes for A More Efficient Workflow
Content
Melanie Deziel, Creator Kitchen
10:30 AM - 11:15 AM
Breakout Session
Terrace Room
Beyond Relevant to Irresistible: How to Create an Engaging Brand for Your Organization
Non-profit / Trade Association / Membership Organization
Cynthia Round, Independent Advisor
11:15 AM - 11:30 AM
Networking
15-minute Passing Break
11:30 AM - 12:15 PM
Breakout Session
Terrace Room
Tips for Knowing When & Why to Jump on a Social Trend
Social Media
Nicolle Lopez, Amtrak
Climber
12:15 PM - 1:15 PM
Networking
Networking Lunch & Exhibits
1:15 PM - 2:45 PM
Masterclass
Plaza Ballroom AB
SEO Audit in 2024: How to Develop a Winning Strategy
SEO
Matthew Capala, Alphametic
1:15 PM - 2:45 PM
Masterclass
Plaza Ballroom C
Creativity, Unlocked: A System For Generating Unlimited Content Ideas
Content
Melanie Deziel, Creator Kitchen
1:15 PM - 2:00 PM
Breakout Session
Terrace Room
Stop Playing Whack-a-Mole: Proactive Project Management Strategies for Crushing Client/Team Challenges
Project Management
Sandy Edwards, Bluehost
Climber
2:00 PM - 2:15 PM
Networking
15-minute Passing Break
2:15 PM - 3:00 PM
Breakout Session
Terrace Room
Balancing Responsibility & Innovation with Generative AI (GAI): NPR’s Best Practices
AI
Erica Osher, NPR
2:45 PM - 3:15 PM
Networking
30-minute Masterclass Break
3:00 PM - 3:15 PM
Networking
15-minute Passing Break
3:15 PM - 4:00 PM
Breakout Session
Plaza Ballroom AB
Craft Engaging & Shareable Social Media Content that Drives Growth and Engagement
Social Media
Renee D. Edwards, Formerly IBM
Fundamental
3:15 PM - 4:00 PM
Breakout Session
Plaza Ballroom C
Your Survival Guide to the Ad Targeting Apocalypse
Marketing Operations
Josh Muskin, WebMechanix
Climber
3:15 PM - 4:00 PM
Breakout Session
Terrace Room
Efficient Website Management for Digital Marketing Pros
Product Marketing
Lauren Polinsky, Bird Dog SEO
Climber
4:00 PM - 4:15 PM
Networking
15-minute Passing Break
4:15 PM - 5:00 PM
Breakout Session
Plaza Ballroom AB
Strategic Sparks: Nurture Daily Creativity in Content Creation
Creativity
Mike Brennan, Daily Creative Habit
Climber
4:15 PM - 5:00 PM
Breakout Session
Plaza Ballroom C
Unleashing AI to Maximize Advertising Impact: Efficiency and Productivity Redefined
Marketing Operations
Abtin Buergari, Blueprint
4:15 PM - 5:00 PM
Breakout Session
Terrace Room
Unleash the Power of Self-Promotion for Your Marketing Career Growth
Personal Branding
Upasna Gautam, CNN
Climber
5:00 PM - 6:00 PM
Networking
Networking Reception & Exhibits
6:30 PM - 8:00 PM
Networking
Offsite VIP Networking Reception (for VIP Pass holders, Event Partners and Invitation only)
Thursday, August 1, 2024
8:00 AM - 9:00 AM
Networking
Networking Breakfast & Exhibits | Hosted by WebMechanix
9:00 AM - 10:00 AM
Keynote
Creating Artful Consumer Interactions in Today’s AI World
David Shing, Shingy
10:00 AM - 10:15 AM
Networking
15-minute Passing Break
10:15 AM - 11:45 AM
Masterclass
Plaza Ballroom AB
Resist the Tyranny of the Persona: Create Audience Profiles that Make You a More Effective Marketer
Branding
Leigh George, Freedom
10:15 AM - 11:00 AM
Breakout Session
Plaza Ballroom C
She Got Game: Brand Best Practices for the Can't-Miss Opportunity in Women's Sports
Women's Sports
Charlene Corley, Nielsen
Climber
10:15 AM - 11:00 AM
Breakout Session
Terrace Room
Human-Centered Marketing: Creating Standout Content to Connect & Convert
Content
Cari O'Brien, Custom Content Solutions LLC
Climber
11:00 AM - 11:15 AM
Networking
15-minute Passing Break
11:15 AM - 12:00 PM
Breakout Session
Plaza Ballroom C
AI-Driven Strategies to Elevate Member Communication and Engagement
Non-profit / Trade Association / Membership Organization
Sherry (Whitaker) Budziak, .orgSource
11:15 AM - 12:00 PM
Breakout Session
Terrace Room
Unlocking Customer Insights: Cutting-Edge Market Research Tactics
Market Research
Sarah Weise, Bixa
Climber
12:00 PM - 1:00 PM
Networking
Networking Lunch & Exhibits
1:00 PM - 2:30 PM
Masterclass
Plaza Ballroom AB
From Bland to Brand: Craft Messaging Worth Paying Attention To
Branding
Leigh George, Freedom
1:00 PM - 1:45 PM
Breakout Session
Plaza Ballroom C
SEO Evangelism: How to Build Consensus Around Your SEO Strategy
Marketing Operations
Christina Clark, HubSpot
Climber
1:00 PM - 1:45 PM
Breakout Session
Terrace Room
Data First, AI Second: Execute a Successful AI Project and Avoid Pitfalls
AI
Lisa Schneider, Cuesta Partners
Climber
1:45 PM - 2:00 PM
Networking
15-minute Passing Break
2:00 PM - 2:45 PM
Breakout Session
Plaza Ballroom C
Serving Success: A 33-Point Web Hosting Checklist to Optimize Your Digital Marketing
Website
Jesse Friedman, Automattic
Fundamental
2:00 PM - 2:45 PM
Breakout Session
Terrace Room
Next Gen CRO: How to Survive The AI-Pocalypse
Conversion Rate Optimization
Ayat Shukairy, Invesp
2:30 PM - 3:00 PM
Networking
30-minute Master Class Break
2:45 PM - 3:00 PM
Networking
15-minute Passing Break
3:00 PM - 3:45 PM
Breakout Session
Plaza Ballroom AB
Producing Video Content in the Age of AI
Video
Michael Hoffman, Gather Voices
Climber
3:00 PM - 3:45 PM
Breakout Session
Plaza Ballroom C
Fireside Chat: Amplify Your Organization's Mission: Data-Driven Storytelling in the Age of AI
Non-profit / Trade Association / Membership Organization
Shonali Burke, Arena Stage
Leigh George, Freedom
3:00 PM - 3:45 PM
Breakout Session
Terrace Room
Nestle Case Study: How to Maximize Social Listening & Social Analysis by Presenting Business Value and Leveraging AI
Social Listening
Frank Gregory, Nestle
Climber