Name
Beyond Relevant to Irresistible: How to Create an Engaging Brand for Your Organization
Date & Time
Wednesday, July 31, 2024, 10:30 AM - 11:15 AM
Cynthia Round
Description

Get inspired by the rebranding of The Metropolitan Museum of Art. If this 150-year-old art museum found new relevance in an increasingly digital world, you can do the same for your nonprofit/trade association/membership organization.

This session will challenge marketers to aspire beyond “relevant" to “irresistible,” even if your organization has existed for decades.

After this session, you’ll be able to:

- Excavate the intangible, emotional truth of your brand

- Extend your brand relationship to new audiences

- Align your organization to deliver a 360-degree brand experience

Location Name
Terrace Room
Session Type
Breakout Session
Session Topic
Non-profit/Trade Association/Membership Organization