Human-Centered Marketing: Creating Standout Content to Connect & Convert
Date & Time
Thursday, August 1, 2024, 10:15 AM - 11:00 AM
Cari O'Brien

In this session, you’ll learn how to craft content that stands out from the crowd, connects with your dream prospects and converts leads into loyal customers. These skills are increasingly important in an age when we’re being inundated with mediocre AI-generated content that’s only adding to the noisy online marketplace.

Sure, AI content generators are all the rage these days: they make it a breeze to create more content in significantly less time. But amidst the excitement of what AI can do for our content marketing machines, something important has been left behind: the humans we’re supposed to write for. 

To rise above the noise and make authentic connections with your dream prospects requires you to approach your content marketing efforts with a human-centered foundation. 

Actionable tactics you can apply after this session:

  • Define your dream customer in a holistic, inclusive way
  • Identify authentic ways to reach your customers where they already are
  • Create engaging content that drives connection
  • Ensure your content embraces key qualities to help increase conversions
Location Name
Terrace Room
Session Type
Breakout Session
Session Topic