Name
Unlocking Customer Insights: Cutting-Edge Market Research Tactics
Date & Time
Thursday, August 1, 2024, 11:15 AM - 12:00 PM
Sarah Weise
Description

If you're looking to segment your audience, fine-tune your marketing strategies, or ensure your messages hit home—you need data that matters.

In this talk, bestselling author Sarah Weise unveils real-world stories and cutting-edge tactics that you can start using right away.

Actionable tactics you can apply after this session

- Deeply understand your audience segments

- Map your customer's experience across their end-to-end journey

- Tap into critical moments that drive engagement

- Choose the right mixed-methods approach for your next customer question

Location Name
Terrace Room
Session Type
Breakout Session
Session Topic
Market Research