Name
                                    Unlocking Customer Insights: Cutting-Edge Market Research Tactics
                                        Date & Time
                                    Thursday, August 1, 2024, 11:15 AM - 12:00 PM
                                        Speakers
                                    
                                Description
                                    If you're looking to segment your audience, fine-tune your marketing strategies, or ensure your messages hit home—you need data that matters.
In this talk, bestselling author Sarah Weise unveils real-world stories and cutting-edge tactics that you can start using right away.
Actionable tactics you can apply after this session
- Deeply understand your audience segments
- Map your customer's experience across their end-to-end journey
- Tap into critical moments that drive engagement
- Choose the right mixed-methods approach for your next customer question
Location Name
                                    Terrace Room
                                        Session Type
                                    Breakout Session
                                        Session Topic
                                    Market Research