Best-Selling Author, Successful Entrepreneur, and Authority on Marketing Optimization

Ayat is a recognized expert on experimentation and marketing optimization. She is an in-demand speaker who has presented at marketing conferences throughout the world. With over 17 years of entrepreneurial and marketing experience, Ayat helps companies create websites that visitors fall in love with while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery, and many more.

Ayat is the co-author of “Conversion Optimization,” an Amazon.com best-selling book, In her book, she combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create killer websites. Ayat provides one of the most comprehensive lists of strategies and actionable insights for helping websites capture more of their visitors into lifetime customers. She provides insights grounded in comprehensive research, the best contemporary psychology, and behavioral science, which any company can start implementing immediately. Ayat is also the co-founder of the CRO technology company, Figpii.