In this session, Nestle USA will share a valuable case study about how they are getting the most value out of social media analysis and selling that value to leadership, providing you with best practices on how to do the same.

You will also receive effective tips for evaluating the social listening technology marketplace to best meet your organization's needs, including effective tools for leveraging AI to distribute actionable insights efficiently.

Actionable takeaways you can apply after this session:

Create a framework for outlining the types of tools needed to build a complete Social Intelligence tech stack, including but not limited to a social listening tool

Take proven steps to gain executive buy-in for social media analysis requirements through case study teachings that highlight the business impact

Fully leverage the evolving AI capabilities within social listening tools to support large organizations with a small team (or one-person show)