Name
Craft Engaging & Shareable Social Media Content that Drives Growth and Engagement
Date & Time
Wednesday, July 31, 2024, 3:15 PM - 4:00 PM
Renee Edwards
Description

In this session, you will discover innovative strategies you can implement to strengthen your social brand by captivating the right audience with fun, informative content; taking advantage of cultural moments; or collaborating with creators.

You will be introduced to social media tactics that will help you drive growth and scale marketing efforts through social-first storytelling across multiple platforms.

Actionable tactics you can apply after this session:

  • Increase community engagement and foster genuine interactions to your content and overall social brand presence
  • Implement different content formats that captures attention and stops the scroll across various channels
  • Increase your knowledge of what it means to be a social-first, always-on brand and apply best practices
Location Name
Plaza Ballroom AB
Session Type
Breakout Session
Session Topic
Social Media