In this session, you will discover innovative strategies you can implement to strengthen your social brand by captivating the right audience with fun, informative content; taking advantage of cultural moments; or collaborating with creators.

You will be introduced to social media tactics that will help you drive growth and scale marketing efforts through social-first storytelling across multiple platforms.

Actionable tactics you can apply after this session:

• Increase community engagement and foster genuine interactions to your content and overall social brand presence
• Implement different content formats that captures attention and stops the scroll across various channels
• Increase your knowledge of what it means to be a social-first, always-on brand and apply best practices