Creativity, Unlocked: A System For Generating Unlimited Content Ideas
Date & Time
Wednesday, July 31, 2024, 1:15 PM - 2:45 PM
Melanie Deziel

With so many channels to fill with content and so many initiatives and campaigns to roll out, coming up with fresh content ideas can be a struggle, especially with everything else on a modern marketer’s plate. 

Inspired by the speakers' book, "The Content Fuel Framework: How to Generate Unlimited Content Ideas," this session breaks down content idea generation into a series of simple steps in an easy-to-use system for coming up with unique content ideas whenever you need it. You’ll learn how to structure content brainstorm conversations for maximum output, how to create a common language for your team during these conversations, and a slate of inspiration that will set you up to create 100+ ideas from a single prompt. You'll leave this session with a full notebook and a fuller brain, ready to fuel your content calendar for months to come!
Actionable tactics you can apply after this session:

  • Implement a system for generating unlimited new content ideas whenever you need them
  • Adopt a shared language for content ideas amongst your team members
  • Use a simple tool to turn one successful content idea into several
  • Experience newfound confidence in the depth of your creative abilities
Location Name
Plaza Ballroom C
Session Type
Session Topic