In today’s public media landscape, it’s critical that written content be factual and maintain consumers’ trust – and the significant use of AI makes this much more challenging.

This session will cover how NPR’s AI Lab is approaching GAI within the public media ecosystem, starting with pilot programs designed to ensure responsible yet effective innovation. Join Erica Osher, NPR’s VP of Sponsorship Products and Creative, to discover what those tests have revealed about how GAI can enhance and improve your advertising and marketing strategies and execution. You’ll be able to apply these findings to your own AI-driven marketing efforts and improve how you balance innovation and opportunity with a need for responsibility and accuracy.

Actionable tactics you can apply after this session:

· Strategically evaluate GAI’s potential applications for your marketing efforts

· Apply best practices based on examples of how GAI can assist with copywriting and graphic design workflows

· Measure the impact of these new AI-driven marketing efforts with creative testing strategies