Marketing Moves in an AI World:
Bold ideas. Real results.

Digital Summit Chicago Agenda 2025

Featuring top sessions for marketing leaders on accelerating AI, data-led marketing strategy, and channel-specific tools to increase ROI.

Keynote Speakers


Brady Josephson
charity: water

Jon Youshaei
Former Instagram & YouTube

Featured Conference Speakers


Zuri Godfrey
YouTube

Carson Mason
Papa Johns

Amanda Natividad
SparkToro
VIEW ALL SPEAKERS

Full Event Agenda

Wednesday, April 16, 2025
8:00 AM - 9:00 AMNetworking  Registration Opens | Networking & Exhibits     
9:00 AM - 9:15 AMOpening RemarksRegency AB Emcee Opening KickoffSteve KrullSteve Krull, Be Found Online   
9:15 AM - 10:15 AMKeynoteRegency AB Insider Insights: Social Media Tips from Working Inside YouTube & Instagram for 8 YearsJon YoushaeiJon Youshaei, Former Instagram & YouTube   
10:15 AM - 10:30 AMNetworking  15-minute Networking Break     
10:30 AM - 11:15 AMBreakout SessionPrairieData & AnalyticsGet Measurement Right in 2025 to Supercharge Your Campaign Effectiveness Nate TowerNate Tower, Perrill   
10:30 AM - 11:15 AMBreakout SessionRegency ABLead Generation / B2B / AIA Strategic AI Framework for Quality B2B Lead GenerationAndy CrestodinaAndy Crestodina, Orbit Media   
10:30 AM - 12:00 PMMasterclassRegency CDEContentA Modern Content Marketing Mindset: Creating Content that Inspires Action [Premium Pass or VIP Pass Required]Amanda NatividadAmanda Natividad, SparkToro   
11:15 AM - 11:30 AMNetworking  15-minute Networking Break     
11:30 AM - 12:15 PMBreakout SessionPrairieEmerging Technology / AIFuture-Proof Your Marketing and Connect with Today's AI-Powered and Cyborg AudiencesGreg SwanGreg Swan, FINN Partners   
11:30 AM - 12:15 PMBreakout SessionRegency ABBehavioral TargetingBehavioral Targeting Reimagined: Using Retail Data Insights to Deliver Incredible ROIJose GonzalezJose Gonzalez, Datawrkz   
12:15 PM - 1:15 PMNetworking  Networking Lunch & Exhibits   Networking Lunch & Exhibits 
1:15 PM - 2:00 PMBreakout SessionPrairieWebsite / AIThe Power of Optimistic Leadership and AI: Revolutionizing Your Website Optimization StrategyRoger WilliamsRoger Williams, Kinsta   
1:15 PM - 2:00 PMBreakout SessionRegency ABBrandingBeyond Relevant to Irresistible: How to Create an Engaging Brand Cynthia RoundCynthia Round, Independent Advisor   
1:15 PM - 2:45 PMMasterclassRegency CDEContent / Social MediaStop Screaming into the Void: Transform Your Content Amplification and Engagement Strategy [Premium Pass or VIP Pass Required]Amanda NatividadAmanda Natividad, SparkToro   
2:00 PM - 2:15 PMNetworking  15-minute Networking Break     
2:15 PM - 3:00 PMBreakout SessionPrairieInfluencers / Social Media / SEOThe Role of Influencers in Shaping Social SEO & SearchabilityAngie BolotinAngie Bolotin, Socialfly   
2:15 PM - 3:00 PMBreakout SessionRegency ABAI / Creative / DataEmpower Your Creative Teams with Data and AI to Produce Dazzling Results at ScaleKarim El Rabiey Donovan McKnightKarim El Rabiey, Pearmill
Donovan McKnight, Pearmill		   
2:45 PM - 3:15 PMNetworking  30-minute Masterclass Networking Break     
3:00 PM - 3:15 PMNetworking  15-minute Networking Break     
3:15 PM - 4:00 PMBreakout SessionPrairieMarketing OperationsTurning Your Marketing Mistakes into Digital Transformation Opportunities Andrew WalkinshawAndrew Walkinshaw, Adtaxi   
3:15 PM - 4:00 PMBreakout SessionRegency ABEmail / AIEmpowering Your Team to Use AI to Create Great Email Marketing Campaigns in Less TimeJeanne JenningsJeanne Jennings, Email Optimization Shop   
3:15 PM - 4:00 PMBreakout SessionRegency CDEReddit / SEO / ContentLeverage Consumer Insights from Reddit to Stay Ahead in the Evolving SEO Landscape Jasmine HillJasmine Hill, Reddit   
4:00 PM - 5:00 PMNetworking  Networking Reception & Exhibits   Networking Reception & Exhibits 
5:30 PM - 7:00 PMNetworking  VIP Reception (Invite Only)   VIP Reception (Invite Only) 
Thursday, April 17, 2025
8:00 AM - 9:00 AMNetworking  Check In | Networking & Exhibits     
9:00 AM - 10:00 AMKeynoteRegency AB Unlocking Brand Growth: 3 Key Concepts from charity: waterBrady JosephsonBrady Josephson, charity: water   
10:00 AM - 10:15 AMNetworking  15-minute Networking Break     
10:15 AM - 11:00 AMBreakout SessionPrairieAIAI as a Tool, You as the Leader: Mastering the Future of MarketingPamela MuldoonPamela Muldoon, Operation Content   
10:15 AM - 11:00 AMBreakout SessionRegency ABContent / MarTechHack Your MarTech Stack: Master Efficient Content Marketing with Innovative Tools and Simplified WorkflowsAriana KeilAriana Keil, Canto   
10:15 AM - 11:45 AMMasterclassRegency CDEScrappy MarketingBrains Before Budget: Developing a Scrappy Marketing Strategy [Premium Pass or VIP Pass Required]Nick WestergaardNick Westergaard, Brand Driven Digital   
11:00 AM - 11:15 AMNetworking  15-minute Networking Break     
11:15 AM - 12:00 PMBreakout SessionPrairieConnected TV (CTV)Winning the CTV Game: What Today’s Marketing Leaders Need to Know (and Unlearn)Sean SweeneySean Sweeney, First Position Digital   
11:15 AM - 12:00 PMBreakout SessionRegency ABSEO / AIMastering the SEO Landscape in 2025: Understanding the AI-Driven Changes to Search and Actionable Tips to PrepareTaylor KurtzTaylor Kurtz, Crush the Rankings   
12:00 PM - 1:00 PMNetworking  Networking Lunch & Exhibits   Networking Lunch & Exhibits 
1:00 PM - 1:45 PMBreakout SessionPrairiePersonal Branding / LinkedInLeverage LinkedIn to 10x your Personal BrandZuri GodfreyZuri Godfrey, YouTube   
1:00 PM - 1:45 PMBreakout SessionRegency ABBrand TrustSay It. Mean It. Prove It: The Strategic Foundation to Earn and Keep Brand Trust Today Tim BerneyTim Berney, VI Marketing and Branding   
1:00 PM - 2:30 PMMasterclassRegency CDEScrappy MarketingDoing More with Less: Putting Your Scrappy Marketing Strategy into Action [Premium Pass or VIP Pass Required]Nick WestergaardNick Westergaard, Brand Driven Digital   
1:45 PM - 2:00 PMNetworking  15-minute Networking Break     
2:00 PM - 2:45 PMBreakout SessionPrairiePaid Advertising / MeasurementUse Incrementality & Attribution Modeling to Optimize Your Channel Mix and Decrease CACNima GardidehNima Gardideh, Pearmill   
2:00 PM - 2:45 PMBreakout SessionRegency ABBrand VoiceBehind the Scenes with Papa Johns: Establishing Your Brand Voice Across Digital Platforms Carson MasonCarson Mason, Papa Johns   
2:30 PM - 3:00 PMNetworking  30-minute Masterclass Networking Break     
2:45 PM - 3:00 PMNetworking  15-minute Networking Break     
3:00 PM - 3:45 PMBreakout SessionPrairieSocial MediaBuild Your Brand by Leveling Up Your Social Media Playbook: Lessons from United AirlinesJulia FedorJulia Fedor, United Airlines   
3:00 PM - 3:45 PMBreakout SessionRegency ABAudience TargetingMaster The Art of Audience Targeting and Convert More LeadsRobert FussRobert Fuss, Kellogg School of Managment, NorthwesternStrategic Marketing Track  
3:00 PM - 3:45 PMFireside ChatRegency CDEBrand Storytelling / Digital MediaThe Future of Brand Storytelling in Today’s Digital Media EnvironmentLauren Woulard Pamela MuldoonLauren Woulard, Paramount
Pamela Muldoon, Operation Content		   
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