The funnel is out of balance, and it’s costing results. Let’s fix it. As video budgets grow, many teams swing too far—either into awareness or pure conversions—creating gaps that weaken ROI and stall pipeline growth.

In this session, LinkedIn’s Purna Virji will show you how to restore balance with a video-first strategy that connects awareness to action.  You’ll learn how to combine CTV and different approaches to social-first video to expand reach, retarget intelligently, and drive measurable impact at every stage, so brand and performance strategies work together seamlessly.

After this session, you’ll able to: 

• Apply In-depth research from LinkedIn and Bain & Co on what actually works with B2B video. 
• Build a full-funnel flywheel where today’s awareness becomes tomorrow’s performance fuel.
• Know which video formats deliver results at each funnel stage—and how to sequence them for a multiplier effect.

You’ll leave with a 3-step test plan and the confidence to launch now, whether you’re testing small or scaling seven figures.