In the age of radical transparency, the line between internal and external communication is gone. Employee engagement and alignment isn't just an HR function then, it's a strategic CX driver, and it most certainly impacts the bottom line: a recent study by Gallup found that companies with highly engaged employees outperform their peers by 147% in earnings per share and have 21% higher profitability. This session explores the tools and best practices that leverage employee advocacy to improve the customer experience and drive loyalty.

After this session, you’ll be able to: 
- Audit your current internal communications to identify and close the ""experience gap"" between brand promise and real CX.
- Use a three-step framework for launching an official employee advocacy program that fosters customer trust.
- Demonstrate the direct ROI of internal engagement.