In a landscape flooded with AI-generated content, the differentiator for B2B marketing leaders isn’t volume, it’s credibility. This session explores how organizations can harness the influence of trusted voices, from external industry experts to in-house subject matter leaders, to drive awareness, trust, and growth.

After this session, you’ll be able to:

- Learn how to identify and activate in-house experts to serve as credible voices for your organization.
- Discover how industry influencers can drive qualified leads.
- Pinpoint untapped channels and pivotal steps to accelerate your marketing flywheel.