Customers move between TikTok, Google, Reddit, influencers, and AI tools, and most form an opinion about your brand long before they reach your site. 

In this session, Tyler Lane, Founder of Session Interactive, will break down how modern discovery works across search, social, and AI answer surfaces, and what signals matter most in 2026. You will learn how to build a visibility strategy that adapts to shifting algorithms, earns trust, and consistently shows up in the exact places where your customers look for information.

After this session, you’ll be able to:

• Identify the signals that influence AI Overviews, generative answers, and social search so they can strengthen brand visibility across all discovery surfaces.
• Use search and social insights to uncover what customers actually care about and turn those insights into higher-performing content and creative.
• Build a multi-format visibility strategy that reaches buyers on Google, TikTok, Reddit, ChatGPT, and community platforms without adding unnecessary complexity.
• Create a simple cross-channel framework that helps teams prioritize what to produce, where to show up, and how to measure real impact.
• Strengthen entity and topical relevance so your brand becomes a consistent candidate for AI-driven summaries and zero-click answer boxes.