Name
Seven Proven Strategies for Agencies in the Unhappiness Era
Date & Time
Wednesday, April 8, 2026, 10:15 AM - 11:00 AM
Matt Ingwalson
Description

Americans aren’t doing well. Just look at the statistics on loneliness, depression, and emerging technology. As an agency, you have a responsibility to help your clients develop their brands and reach their goals. How are you going to do it without surrendering to rage bait and dopamine addiction? 

This talk will give strategists the insights they need to develop their next brief. And it'll give creative teams seven places to start concepting, each backed by real world examples and stone-cold facts.
 
After this talk, you’ll be able to:
- Understand the depth and causes of rising anxiety rates and how it’s impacting content consumption habits.
- Rewrite your messaging to form positive emotional connections.
- Strategically brainstorm dozens of new creative ideas that drive results and smiles alike.

 

Session Type
Industry Spotlight Track (Agency)
Session Topic
Content