Search is changing — fast. With AI engines like Google’s AI Overviews, ChatGPT, and Perplexity now delivering answers directly, traditional SEO is losing its impact. The sources AI trusts most are not your website, but platforms like Wikipedia, Reddit, and YouTube.

For marketers, this shift is both a challenge and an opportunity. YouTube has become one of the most frequently cited sources in AI-generated search results — and it’s the one platform your organization can directly control.

In this session, we’ll explore how AI is reshaping search, why video has become central to visibility, and how every organization can re-think YouTube as a strategic priority. You’ll leave with a quick start guide to launch or revamp your YouTube channel and ensure your expertise shows up in AI search results.

After this session, you’ll be able to:

- Understand the AI shift in search — why Google, ChatGPT, and other AI platforms are reducing clicks to traditional websites and what this means for SEO.
- Identify the “Big Three” platforms AI relies on (Wikipedia, Reddit, YouTube) and why YouTube is the most actionable.
- Recognize the role of video in AI visibility — how short, structured video clips are increasingly cited in AI answers.
- Develop a YouTube strategy for your organization — creating structured categories for where to be creating content.
- Apply a practical quick start guide to either launch a new YouTube channel or optimize an existing one for search and AI discovery.