In this session, you will dive into the most important SEO shifts happening as AI transforms how search engines evaluate, surface, and synthesize content. You will discover how AI-driven ranking systems, answer engines, and AI assistants are reshaping organic visibility—and what SEO professionals must do to remain competitive. You will be introduced to proven strategies for strengthening technical SEO, enhancing content signals that AI models rely on, improving indexability in evolving search environments, and building authority that stands up to algorithmic disruption. 

Real-world SEO examples will show you exactly how to optimize for AI-powered search, protect your visibility, and create content that earns placement across both traditional SERPs and AI-generated results.

After this session, you’ll be able to: 

• Apply advanced SEO techniques that improve visibility across AI-driven search features, including AI Overviews, answer engines, and multimodal search.
• Strengthen your site’s E-E-A-T, technical foundations, and structured data signals to increase trust and credibility with AI ranking systems.
• Create resilient, AI-ready content designed for synthesis, citation, and recommendation—ensuring your brand appears where customers are searching.