Full Name
Susan Wenograd
Job Title
Paid Media Consultant
Company
SmartSpark Marketing
Speaker Bio
Susan Wenograd is a senior paid media strategist and advisor helping growth-focused brands scale profitably across Google and Meta. With over a decade of experience leading performance teams and managing complex, seven- and eight-figure media budgets, she works with marketing leaders to translate business objectives into bidding, automation, and account structures that platforms can actually optimize against.

Known for her candid, operator-first approach, Susan specializes in diagnosing performance plateaus, pressure-testing automation, and aligning internal KPIs with how Google and Meta’s algorithms learn. She advises directors, VPs, and CMOs on making smarter, more accountable media decisions in increasingly automated ad environments.
Susan Wenograd