As audiences tune out traditional brand messaging, the most effective marketing teams are shifting from brand-led storytelling to customer-powered ecosystems. In this session, drawing from real-world examples at Life is Good, learn how brands can unlock growth by turning customers, creators, and communities into their most powerful marketing channel.

After this session, you’ll be able to:
- Build a scalable community and UGC ecosystem (without losing brand clarity)
- Design an always-on creator and advocate strategy that also fuels campaigns
- Measure impact beyond likes and impressions - and connect community to growth
- Create emotional, high-reach content that earns attention in a crowded feed