Marketing Moves in an AI World:
Bold ideas. Real results.

Digital Summit Tampa Agenda 2025

Featuring top sessions for marketing leaders on accelerating AI, data-led marketing strategy, and channel-specific tools to increase ROI.

Keynote Speakers

Patrick Harrison
Patrick Harrison
CMO
Visit Tampa Bay
Tamsen Webster
Tamsen Webster
Founder & Chief Learning Officer
Message Design Institute

Featured Conference Speakers

Sahirah Johnson
Sahirah Johnson
Director, Search (SEO & SEM)
Nasdaq
Sheena Hakimian
Sheena Hakimian
Senior Director, Digital Consumer Marketing
Condé Nast
Stephanie Simmons
Stephanie Simmons
Digital Product Manager
Virgin Voyages

Full Event Agenda

Tuesday, March 25, 2025
8:00 AM - 9:00 AMNetworking  Registration Opens | Networking & Exhibits    
8:30 AM - 8:55 AMNetworking  First Timer's Meetup    
9:00 AM - 9:15 AMOpening RemarksBayshore 1-3 Emcee Opening KickoffSharon Harris   
9:15 AM - 10:15 AMKeynoteBayshore 1-3 Say What They Can’t Unhear: Inspiring Change That Lasts Tamsen Webster   
10:15 AM - 10:30 AMNetworking  15-minute Networking Break    
10:15 AM - 10:30 AMDemoDemo Zone (Networking Area) Live Demo from illumin: Omnichannel Storytelling via illumin CanvasYael Assor   
10:30 AM - 11:15 AMBreakout SessionBayshore 1-3ContentRethink, Reinvent, and Reimagine: Transforming Content & Creative Strategies to Fuel Your Pipeline and Drive SalesPurna Virji   
10:30 AM - 12:00 PMMasterclassBayshore 5-7ContentOptimize Your Team’s Content Operations to Drive Deeper Audience Engagement [Premium Pass or VIP Pass Required]Melanie Deziel   
11:15 AM - 11:30 AMNetworking  15-minute Networking Break     
11:30 AM - 12:15 PMBreakout SessionBayshore 1-3AI / Lead GenerationA Roadmap for High-Quality Lead Generation: Integrating AI with Your Long-Term StrategyTodd Laire   
12:15 PM - 1:15 PMNetworking  Networking Lunch & Exhibits    
1:15 PM - 2:00 PMBreakout SessionBayshore 1-3AI / Programmatic / CTVFrom Data Deserts to AI Oases: Transforming Advertising in the Programmatic and CTV EraStanislaw Grabowski   
1:15 PM - 2:45 PMMasterclassBayshore 5-7ContentCreative Leadership: Generating High-Impact Content Ideas on Demand [Premium Pass or VIP Pass Required]Melanie Deziel   
2:00 PM - 2:15 PMNetworking  15-minute Networking Break     
2:15 PM - 3:00 PMBreakout SessionBayshore 1-3Digital TransformationPOV Paradigm Shift: How Brilliant Leaders Harness Perspective to Drive Digital TransformationJessica Best   
2:45 PM - 3:15 PMNetworking  30-minute Masterclass Networking Break    
3:00 PM - 3:15 PMNetworking  15-minute Networking Break     
3:15 PM - 4:00 PMBreakout SessionBayshore 1-3SEONavigating the Future of Search Strategies Amid Disruption, Transformation, and Digital EvolutionSahirah Johnson   
3:15 PM - 4:00 PMBreakout SessionBayshore 5-7Team CollaborationStrengthening Your Collaborative Culture: The Key to Efficiency, Innovation, and GrowthJocelyn (Bryan) Merisca   
4:00 PM - 5:00 PM   Networking Reception   Networking Reception  
Wednesday, March 26, 2025
8:00 AM - 9:00 AMNetworking  Check In | Networking & Exhibits    
9:00 AM - 10:00 AMKeynoteBayshore 1-3 Fireside Chat with Visit Tampa Bay’s CMO: Driving Community Growth with Creativity and InnovationPatrick Harrison Curtis Midkiff   
10:00 AM - 10:15 AMNetworking  15-minute Networking Break     
10:15 AM - 11:00 AMBreakout SessionBayshore 1-3Connected TV (CTV)Highly Targeted, Engaged Consumers: Exploring the Value of CTV Advertising Ben Van Horn Nicole Garcia   
10:15 AM - 11:45 AMMasterclassBayshore 5-7Data & AnalyticsUnlock Actionable Consumer Insights: GA4 Event Tracking for Strategic Growth [Premium Pass or VIP Pass Required]Chris Sietsema   
11:00 AM - 11:15 AMNetworking  15-minute Networking Break    
11:15 AM - 12:00 PMBreakout SessionBayshore 1-3WebsiteBuilding a Successful Website Strategy Amid Google’s Changing LandscapeAlli Berry   
12:00 PM - 1:00 PMNetworking  Networking Lunch & Exhibits     
1:00 PM - 1:45 PMBreakout SessionBayshore 1-3Content / SEO / AIEvolve Your Content Strategy for Better Visibility in a World of AI Overviews and Zero-Click SearchesJerri Helms   
1:00 PM - 2:30 PMMasterclassBayshore 5-7Data & AnalyticsFrom Data to Action: Mastering Marketing Dashboards & Insights with Looker Studio [Premium Pass or VIP Pass Required]Chris Sietsema   
1:45 PM - 2:00 PMNetworking  15-minute Networking Break     
2:00 PM - 2:45 PMBreakout SessionBayshore 1-3A/B TestingHigh-Impact Experimentation: AB Testing that Personalizes Marketing Strategies and Maximizes Conversions Stephanie Simmons   
2:30 PM - 3:00 PMNetworking  30-minute Masterclass Networking Break    
2:45 PM - 3:00 PMNetworking  15-minute Networking Break     
3:00 PM - 3:45 PMBreakout SessionBayshore 1-3Personal BrandingExpand Your Thought Leadership: Growing a Personal Brand for Long-Term SuccessSheena Hakimian   
3:00 PM - 3:45 PMBreakout SessionBayshore 5-7Video / AIMastering Audio/Video Efficiency with AI: Excelling as a Strategist, Producer, Host, Engineer, and Editor (Yes, You Can Do It All!)Brent Bowen   


  Check our past events to view agenda examples. Programming is continuously evolved, come back soon to see a more accurate & detailed sessions.