The Smartest Room in Marketing.

Digital Summit Tampa Agenda 2026

Conference sessions focusing on what's now and what's next for marketing leaders.

Featured Conference Speakers

Carson Mason
Carson Mason
Manager of Advertising, Content, & Copy
Papa Johns
Zach Chahalis
Zach Chahalis
Senior Director of SEO and Data Analytics
iPullRank
Dakota Lowe
Dakota Lowe
VP, Social Strategy
Edelman
Patrick Harrison
Patrick Harrison
CMO
Visit Tampa Bay
Vanessa Mbonu
Vanessa Mbonu
Vice President Marketing
NAACP
View All Speakers

Full Event Agenda

Tuesday, March 17, 2026
8:00 AM - 9:00 AM   Registration Opens | Networking & Exhibits     
9:00 AM - 9:15 AMOpening Remarks  Emcee Opening Kickoff     
9:15 AM - 10:15 AMOpening Remarks  Keynote     
10:15 AM - 10:30 AMNetworking  15-minute Networking Break     
10:30 AM - 12:00 PMThe Mastermind Hub SEO, AISEO in the Age of AI: Tools and Strategies to Upgrade Your Game [Premium Pass or VIP Pass Required]Matthew CapalaMatthew Capala, Alphametic   
10:30 AM - 11:15 AMCreativity, Differentiation & Cultural Relevance Track Cultural Relevance, Social MediaRelevance at the Speed of Culture: Winning the Moment Without Losing Brand IntegrityCarson MasonCarson Mason, Papa Johns   
11:15 AM - 11:30 AMNetworking  15-minute Networking Break      
11:30 AM - 12:15 PMBrand Visibility Track Content, B2B, Thought LeadershipFull-Funnel B2B Thought Leadership: Drive Brand, Demand, and Revenue OutcomesLee OddenLee Odden, TopRank Marketing   
12:15 PM - 1:15 PMNetworking  Networking Lunch & Exhibits     
1:15 PM - 2:00 PMNext-Gen Operations & Infrastructure Track Metadata and Taxonomy, Content, AIDeveloping Your Metadata and Taxonomy Strategy: Help Humans and Software Find Your Best ContentAnna McHughAnna McHugh, Red Hat   
1:15 PM - 2:45 PMThe Mastermind Hub SEOHigh-Impact SEO in 2026: 20% of Strategies for 80% Results [Premium Pass or VIP Pass Required]Matthew CapalaMatthew Capala, Alphametic   
2:00 PM - 2:15 PMNetworking  15-minute Networking Break      
2:15 PM - 3:00 PMIndustry-Focused Track (Agency) Social Media, Campaign CreationMade for Thumbs: The New Agency Model to Build Scroll-Stopping Campaigns Dakota LoweDakota Lowe, Edelman   
2:45 PM - 3:15 PMNetworking  30-minute Masterclass Networking Break     
3:00 PM - 3:15 PMNetworking  15-minute Networking Break      
3:15 PM - 4:00 PMNext-Gen Operations & Infrastructure Track MeasurementProving Marketing’s Value: Connect Strategy, Performance, and Business ResultsPatty Radford HendersonPatty Radford Henderson, Annum   
3:15 PM - 4:00 PMIndustry-Focused Track (Hospitality/Tourism) Branding, Customer Experience10 Unconventional Hospitality-Branding Wins That Transform the Customer ExperiencePatrick HarrisonPatrick Harrison, Visit Tampa Bay   
3:15 PM - 4:00 PMCreativity, Differentiation & Cultural Relevance Track InfluencersInfluencer Marketing That Works: Turning Collaborations into ConversionsLatasha JamesLatasha James, James + Park Creative   
3:15 PM - 4:00 PMBrand Visibility Track AI, B2B, Content, SEOCracking the GEO Code: What Studies of Hundreds of B2B Websites Reveal About Improving Your Visibility in AI SearchTom ShapiroTom Shapiro, Stratabeat, Inc.   
4:00 PM - 4:15 PMNetworking  15-minute Networking Break     
Wednesday, March 18, 2026
8:00 AM - 9:00 AM   Check In | Networking & Exhibits      
9:00 AM - 10:00 AMKeynote  Keynote     
10:15 AM - 11:45 AMThe Mastermind Hub Website, Design, ConversionsDesigning Websites for High Conversion Rates [Premium Pass or VIP Pass Required]Brian MasseyBrian Massey, Conversion Sciences   
10:15 AM - 11:00 AMMarketing Debate SEO, AIThe AI Search Showdown: Friend or Foe? Zach Chahalis Taylor KurtzZach Chahalis, iPullRank
Taylor Kurtz, Crush the Rankings		   
10:15 AM - 11:00 AMNext-Gen Operations & Infrastructure Track Content, AI, AutomationDelivering AI-Powered Content and Automations That ScaleA. Lee JudgeA. Lee Judge, Content Monsta   
11:00 AM - 11:15 AMNetworking  15-minute Networking Break      
11:15 AM - 12:00 PMBrand Visibility Track SEO, AIFrom Keywords to Vectors: The New Playbook for AI-First VisibilityRachel HernandezRachel Hernandez, The HOTH   
12:00 PM - 1:00 PMNetworking  Networking Lunch & Exhibits      
1:00 PM - 2:30 PMThe Mastermind Hub Website, AI, ConversionsWinning Visibility and Conversions with AI as Gatekeeper [Premium Pass or VIP Pass Required]Brian MasseyBrian Massey, Conversion Sciences   
1:00 PM - 1:45 PMCreativity, Differentiation & Cultural Relevance Track Content / Social MediaKeeping it Reel: On Brand, On Trend, On TimeVanessa MbonuVanessa Mbonu, NAACP   
1:45 PM - 2:00 PMNetworking  15-minute Networking Break      
2:00 PM - 2:45 PM   Session Information Coming Soon!Paxton GrayPaxton Gray, 97th Floor   
2:30 PM - 3:00 PMNetworking  30-minute Masterclass Networking Break      
2:45 PM - 3:00 PMNetworking  15-minute Networking Break      
3:00 PM - 3:45 PM   Session Information Coming Soon! Natasha PierreNatasha Pierre, Shine with Natasha   
3:00 PM - 3:45 PM   Session Information Coming Soon! James ClarkJames Clark, Justrite Safety Group   


  Check our past events to view agenda examples. Programming is continuously evolved, come back soon to see a more accurate & detailed sessions.