The Smartest Room in Marketing.

Digital Summit Tampa Agenda 2026

Conference sessions focusing on what's now and what's next for marketing leaders.

Keynote Speakers

Christina Unkel
Christina Unkel
President and General Manager
Tampa Bay Sun FC
Brady Josephson
Brady Josephson
Head of Growth & Innovation
charity: water

Featured Conference Speakers

Carson Mason
Carson Mason
Copywriter & Brand Marketer
Dakota Rae Lowe
Dakota Rae Lowe
Director, Brand Social and Influencer
Nordstrom
Patrick Harrison
Patrick Harrison
CMO
Visit Tampa Bay
Vanessa Mbonu
Vanessa Mbonu
Vice President, Marketing
NAACP
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During Digital Summit, all of the conference sessions take place within the following programming categories across the three breakout rooms:

  • Brand Trust and Safety
  • Customer Intelligence and Experience
  • Creativity, Differentiation & Cultural Relevance
  • Next-Gen Operations & Infrastructure
  • Brand Visibility
  • The Mastermind Hub
  • The Growth Roundtable
Learn More About These Categories

Full Event Agenda

Tuesday, March 17, 2026
8:00 AM - 9:00 AM   Opening Power Hour: Registration Opens, Networking & Exhibits   Opening Power Hour: Registration Opens, Networking & Exhibits 
9:00 AM - 9:15 AMOpening Remarks  Emcee Opening KickoffLauren TeagueLauren Teague, FANWAGN   
9:15 AM - 10:15 AMKeynote  Fireside Chat with Tampa Bay Sun FC's President: Utilizing an Athlete Mindset in the Corporate WorkplaceChristina UnkelChristina Unkel, Tampa Bay Sun FC   
10:15 AM - 10:30 AMNetworking  15-minute Networking Break & Exhibits     
10:30 AM - 11:15 AMThe Growth Roundtable Track B2BJoin a Moderated Roundtable Discussion: Strategies for the Modern B2B Buyer Journey     
10:30 AM - 11:15 AMMarketing Debate Track SEO, AIThe AI Search Showdown: Friend or Foe? Zach Chahalis Taylor KurtzZach Chahalis, iPullRank
Taylor Kurtz, Crush the Rankings		   
10:30 AM - 12:00 PMThe Mastermind Hub Track Website, Design, ConversionsDesigning Websites for High Conversion Rates [Premium Pass or VIP Pass Required]Brian MasseyBrian Massey, Conversion Sciences   
11:15 AM - 11:30 AMNetworking  15-minute Networking Break & Exhibits     
11:30 AM - 12:15 PMNext Level Strategy Track Audience Insights, SEO, AIHow to Win in the AI Future of Search: From Audience Insight to Game-Changing CampaignsPaxton GrayPaxton Gray, 97th Floor   
11:30 AM - 12:15 PMNext-Gen Operations & Infrastructure Track Marketing Operations, MartechThe Steady Hand: Building the Next-Gen Marketing Stack on Proven FoundationsRoger WilliamsRoger Williams, Kinsta   
12:15 PM - 1:15 PMNetworking  Networking Lunch & Exhibits   Networking Lunch & Exhibits 
1:15 PM - 2:00 PMNext-Gen Operations & Infrastructure Track Content, AI, AutomationDelivering AI-Powered Content and Automations That ScaleA. Lee JudgeA. Lee Judge, Content Monsta   
1:15 PM - 2:00 PMIndustry Spotlight Track (Agency) Social Media, Campaign CreationMade for Thumbs: The New Agency Model to Build Scroll-Stopping Campaigns Dakota Rae LoweDakota Rae Lowe, Nordstrom   
1:15 PM - 2:45 PMThe Mastermind Hub Track Website, AI, ConversionsWinning Visibility and Conversions with AI as Gatekeeper [Premium Pass or VIP Pass Required]Brian MasseyBrian Massey, Conversion Sciences   
2:00 PM - 2:15 PMNetworking  15-minute Networking Break & Exhibits     
2:15 PM - 3:00 PMNext-Gen Operations & Infrastructure Track MeasurementProving Marketing’s Value: Connect Strategy, Performance, and Business ResultsPatty Radford HendersonPatty Radford Henderson, Annum   
2:15 PM - 3:00 PMNext Level Strategy Track VideoThe Recipe for Scroll-Stopping Video in 2026Natasha PierreNatasha Pierre, Shine With Natasha & Shine Studio   
2:45 PM - 3:15 PMNetworking  30-minute Masterclass Networking Break     
3:00 PM - 3:15 PMNetworking  15-minute Networking Break & Exhibits     
3:15 PM - 4:00 PMUnplugged Track Customer ExperienceActionable Affinity, Unplugged: Turning Customers, Communities & Employees into Loyal Fans Lauren TeagueLauren Teague, FANWAGN   
3:15 PM - 4:00 PMNext Level Strategy Track SEOAI Doesn’t Care About Your Brand: Building Brands That Algorithms Can Understand and Audiences Can TrustJohn TriplettJohn Triplett, IDX   
3:15 PM - 4:00 PMCreativity, Differentiation & Cultural Relevance Track InfluencersInfluencer Marketing That Works: Turning Collaborations into ConversionsLatasha JamesLatasha James, James + Park Creative   
4:00 PM - 4:15 PMNetworking  15-minute Networking Break & Exhibits     
4:15 PM - 5:00 PMNext-Gen Operations & Infrastructure Track Metadata and Taxonomy, Content, AIDeveloping Your Metadata and Taxonomy Strategy: Help Humans and Software Find Your Best ContentAnna McHughAnna McHugh, Red Hat   
4:15 PM - 5:00 PMBrand Visibility Track Content, B2B, Thought LeadershipFull-Funnel B2B Thought Leadership: Drive Brand, Demand, and Revenue OutcomesLee OddenLee Odden, TopRank B2B Marketing Agency   
4:15 PM - 5:00 PMCreativity, Differentiation & Cultural Relevance Track Cultural Relevance, Social MediaRelevance at the Speed of Culture: Winning the Moment Without Losing Brand IntegrityCarson MasonCarson Mason, Copywriter & Brand Marketer   
5:00 PM - 6:00 PM   Networking Reception, Exhibits & Day-One BINGO Winners Announced   Networking Reception, Exhibits & Day-One BINGO Winners Announced 
6:30 PM - 8:00 PM   Offsite VIP Networking Reception   Offsite VIP Networking Reception 
Wednesday, March 18, 2026
8:00 AM - 9:00 AM   Check In | Networking & Exhibits    Check In | Networking & Exhibits  
9:00 AM - 10:00 AMKeynote  Unlocking Brand Growth: 3 Key Concepts from charity: water Brady JosephsonBrady Josephson, charity: water   
10:15 AM - 11:00 AMNext Level Strategy Track ContentDesigning Content Operations for Velocity, Consistency, and ROI Lynn HermanLynn Herman, Canto   
10:15 AM - 11:00 AMThe Growth Roundtable Track Brand TrustJoin a Moderated Roundtable Discussion: Rebuilding Brand Trust in the Age of AI and Misinformation     
10:15 AM - 11:45 AMThe Mastermind Hub Track SEO, AISEO in the Age of AI: Tools and Strategies to Upgrade Your Game [Premium Pass or VIP Pass Required]Matthew CapalaMatthew Capala, Alphametic   
11:00 AM - 11:15 AMNetworking  15-minute Networking Break & Exhibits     
11:15 AM - 12:00 PMBrand Visibility Track AI, B2B, Content, SEOCracking the GEO Code: What Studies of Hundreds of B2B Websites Reveal About Improving Your Visibility in AI SearchTom ShapiroTom Shapiro, Stratabeat, Inc.   
11:15 AM - 12:00 PMCustomer Intelligence and Experience Track MobilePersonalization That Performs: Turning Zero & First-Party Data into Mobile Attributable RevenueJohn JohnsonJohn Johnson, Vibes   
12:00 PM - 1:00 PMNetworking  Networking Lunch & Exhibits    Networking Lunch & Exhibits  
1:00 PM - 2:30 PMThe Mastermind Hub Track SEOHigh-Impact SEO in 2026: 20% of Strategies for 80% Results [Premium Pass or VIP Pass Required]Matthew CapalaMatthew Capala, Alphametic   
1:00 PM - 1:45 PMNext Level Strategy Track Personal Branding, AILeading with Authenticity: Building a Personal Brand in the Age of AI Sharon GaiSharon Gai, Futurist   
1:00 PM - 1:45 PMCreativity, Differentiation & Cultural Relevance Track Content / Social MediaKeeping it Reel: On Brand, On Trend, On TimeVanessa MbonuVanessa Mbonu, NAACP   
1:45 PM - 2:00 PMNetworking  15-minute Networking Break & Exhibits     
2:00 PM - 2:45 PMIndustry Spotlight Track (Manufacturing) Content, eCommerceFrom Spec Sheets to Sales Engines: How Manufacturing Marketing and eCommerce Teams Drive Real Revenue GrowthJames ClarkJames Clark, Justrite Safety Group   
2:00 PM - 2:45 PMBrand Trust and Safety Track Community, Reddit(Re)Building Brand Trust Through Authenticity on Reddit: A Case Study w/KeithFromSonosKeith NievesKeith Nieves, Sonos   
2:30 PM - 3:00 PMNetworking  30-minute Masterclass Networking Break & Exhibits     
2:45 PM - 3:00 PMNetworking  15-minute Networking Break & Exhibits     
3:00 PM - 3:45 PM   Session Information Coming Soon!Karl StrauchKarl Strauch, Port Tampa Bay   
3:00 PM - 3:45 PMBrand Visibility Track SEO, AIFrom Keywords to Vectors: The New Playbook for AI-First VisibilityRachel HernandezRachel Hernandez, Next Net   
3:00 PM - 3:45 PMIndustry Spotlight Track (Hospitality/Tourism) Branding, Customer Experience10 Unconventional Hospitality-Branding Wins That Transform the Customer ExperiencePatrick HarrisonPatrick Harrison, Visit Tampa Bay   


  Check our past events to view agenda examples. Programming is continuously evolved, come back soon to see a more accurate & detailed sessions.