The Smartest Room in Marketing.

Digital Summit Tampa Agenda 2026

Conference sessions focusing on what's now and what's next for marketing leaders.

Keynote Speaker

Christina Unkel
Christina Unkel
President and General Manager
Tampa Bay Sun FC

Featured Conference Speakers

Carson Mason
Carson Mason
Manager of Advertising, Content, & Copy
Papa Johns
Dakota Lowe
Dakota Lowe
VP, Social Strategy
Edelman
Patrick Harrison
Patrick Harrison
CMO
Visit Tampa Bay
Vanessa Mbonu
Vanessa Mbonu
Vice President Marketing
NAACP
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During Digital Summit, all of the conference sessions take place within the following programming categories across the three breakout rooms:

  • Brand Trust and Safety
  • Customer Intelligence and Experience
  • Creativity, Differentiation & Cultural Relevance
  • Next-Gen Operations & Infrastructure
  • Brand Visibility
  • The Mastermind Hub
  • The Growth Roundtable
Learn More About These Categories

Full Event Agenda

Tuesday, March 17, 2026
8:00 AM - 9:00 AM   Opening Power Hour: Registration Opens, Networking & Exhibits     
9:00 AM - 9:15 AMOpening Remarks  Emcee Opening Kickoff     
9:15 AM - 10:15 AMKeynote  Fireside Chat with Tampa Bay Sun FC's President: Utilizing an Athlete Mindset in the Corporate WorkplaceChristina UnkelChristina Unkel, Tampa Bay Sun FC   
10:15 AM - 10:30 AMNetworking  15-minute Networking Break & Exhibits     
10:30 AM - 11:15 AMCreativity, Differentiation & Cultural Relevance Track Cultural Relevance, Social MediaRelevance at the Speed of Culture: Winning the Moment Without Losing Brand IntegrityCarson MasonCarson Mason, Papa Johns   
10:30 AM - 12:00 PMThe Mastermind Hub Track SEO, AISEO in the Age of AI: Tools and Strategies to Upgrade Your Game [Premium Pass or VIP Pass Required]Matthew CapalaMatthew Capala, Alphametic   
10:30 AM - 11:15 AMThe Growth Roundtable Track B2BJoin a Moderated Roundtable Discussion: Strategies for the Modern B2B Buyer Journey     
11:15 AM - 11:30 AMNetworking  15-minute Networking Break & Exhibits     
11:30 AM - 12:15 PMBrand Visibility Track Content, B2B, Thought LeadershipFull-Funnel B2B Thought Leadership: Drive Brand, Demand, and Revenue OutcomesLee OddenLee Odden, TopRank Marketing   
11:30 AM - 12:15 PMBrand Trust and Safety Track Community, Reddit(Re)Building Brand Trust Through Authenticity on Reddit: A Case Study w/KeithFromSonosKeith NievesKeith Nieves, Sonos   
12:15 PM - 1:15 PMNetworking  Networking Lunch & Exhibits     
1:15 PM - 2:00 PMNext-Gen Operations & Infrastructure Track Metadata and Taxonomy, Content, AIDeveloping Your Metadata and Taxonomy Strategy: Help Humans and Software Find Your Best ContentAnna McHughAnna McHugh, Red Hat   
1:15 PM - 2:00 PMNext Level Strategy Track VideoThe Recipe for Scroll-Stopping Video in 2026Natasha PierreNatasha Pierre, Shine With Natasha & Shine Studio   
1:15 PM - 2:45 PMThe Mastermind Hub Track SEOHigh-Impact SEO in 2026: 20% of Strategies for 80% Results [Premium Pass or VIP Pass Required]Matthew CapalaMatthew Capala, Alphametic   
2:00 PM - 2:15 PMNetworking  15-minute Networking Break & Exhibits     
2:15 PM - 3:00 PMBrand Trust and Safety Track Customer EngagementDon’t Feed the Trolls… Hug Them (Digitally): The Art of Turning Online Fury into Brand LoyaltyNicki SnyderNicki Snyder, American Road Group   
2:15 PM - 3:00 PMIndustry Spotlight Track (Agency) Social Media, Campaign CreationMade for Thumbs: The New Agency Model to Build Scroll-Stopping Campaigns Dakota LoweDakota Lowe, Edelman   
2:45 PM - 3:15 PMNetworking  30-minute Masterclass Networking Break     
3:00 PM - 3:15 PMNetworking  15-minute Networking Break & Exhibits     
3:15 PM - 4:00 PMCreativity, Differentiation & Cultural Relevance Track InfluencersInfluencer Marketing That Works: Turning Collaborations into ConversionsLatasha JamesLatasha James, James + Park Creative   
3:15 PM - 4:00 PM   Session Information Coming Soon! Sharon GaiSharon Gai, Futurist   
3:15 PM - 4:00 PMIndustry Spotlight Track (Hospitality/Tourism) Branding, Customer Experience10 Unconventional Hospitality-Branding Wins That Transform the Customer ExperiencePatrick HarrisonPatrick Harrison, Visit Tampa Bay   
4:00 PM - 4:15 PMNetworking  15-minute Networking Break & Exhibits     
4:15 PM - 5:00 PMBrand Visibility Track AI, B2B, Content, SEOCracking the GEO Code: What Studies of Hundreds of B2B Websites Reveal About Improving Your Visibility in AI SearchTom ShapiroTom Shapiro, Stratabeat, Inc.   
4:15 PM - 5:00 PM   Session Information Coming Soon!  TBD, VIBES   
4:15 PM - 5:00 PMNext-Gen Operations & Infrastructure Track MeasurementProving Marketing’s Value: Connect Strategy, Performance, and Business ResultsPatty Radford HendersonPatty Radford Henderson, Annum   
5:00 PM - 6:00 PM   Networking Reception, Exhibits & Day-One BINGO Winners Announced     
6:30 PM - 8:00 PM   Offsite VIP Networking Reception     
Wednesday, March 18, 2026
8:00 AM - 9:00 AM   Check In | Networking & Exhibits      
9:00 AM - 10:00 AMKeynote  Keynote     
10:15 AM - 11:00 AMThe Growth Roundtable Track Brand TrustJoin a Moderated Roundtable Discussion: Rebuilding Brand Trust in the Age of AI and Misinformation     
10:15 AM - 11:00 AMMarketing Debate Track SEO, AIThe AI Search Showdown: Friend or Foe? Zach Chahalis Taylor KurtzZach Chahalis, iPullRank
Taylor Kurtz, Crush the Rankings		   
10:15 AM - 11:45 AMThe Mastermind Hub Track Website, Design, ConversionsDesigning Websites for High Conversion Rates [Premium Pass or VIP Pass Required]Brian MasseyBrian Massey, Conversion Sciences   
11:00 AM - 11:15 AMNetworking  15-minute Networking Break & Exhibits     
11:15 AM - 12:00 PMBrand Visibility Track SEO, AIFrom Keywords to Vectors: The New Playbook for AI-First VisibilityRachel HernandezRachel Hernandez, The HOTH   
11:15 AM - 12:00 PMUnplugged Track Customer ExperienceActionable Affinity, Unplugged: Turning Customers, Communities & Employees into Loyal Fans Lauren TeagueLauren Teague, FanWagn   
12:00 PM - 1:00 PMNetworking  Networking Lunch & Exhibits      
1:00 PM - 1:45 PMCreativity, Differentiation & Cultural Relevance Track Content / Social MediaKeeping it Reel: On Brand, On Trend, On TimeVanessa MbonuVanessa Mbonu, NAACP   
1:00 PM - 2:30 PMThe Mastermind Hub Track Website, AI, ConversionsWinning Visibility and Conversions with AI as Gatekeeper [Premium Pass or VIP Pass Required]Brian MasseyBrian Massey, Conversion Sciences   
1:00 PM - 1:45 PMNext-Gen Operations & Infrastructure Track Content, AI, AutomationDelivering AI-Powered Content and Automations That ScaleA. Lee JudgeA. Lee Judge, Content Monsta   
1:45 PM - 2:00 PMNetworking  15-minute Networking Break & Exhibits     
2:00 PM - 2:45 PM   Session Information Coming Soon!Paxton GrayPaxton Gray, 97th Floor   
2:00 PM - 2:45 PM   Session Information Coming Soon! James ClarkJames Clark, Justrite Safety Group   
2:30 PM - 3:00 PMNetworking  30-minute Masterclass Networking Break & Exhibits     
2:45 PM - 3:00 PMNetworking  15-minute Networking Break & Exhibits     
3:00 PM - 3:45 PM   Session Information Coming Soon!      
3:00 PM - 3:45 PM   Session Information Coming Soon!      
3:00 PM - 3:45 PM   Session Information Coming Soon!      


  Check our past events to view agenda examples. Programming is continuously evolved, come back soon to see a more accurate & detailed sessions.